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Break-even ROAS calculator

ROAS means revenue divided by ad spend. Add your gross margin and campaign fees to find the return you need to cover those costs.

Run your numbers

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Your numbers

Use US dollars, one period and the same group of customers for all four figures.

Paid to the ad platform in your chosen period.

Revenue from those ads, after refunds. Use the same period.

Revenue left after fulfillment, before ads and campaign fees.

Management, creative and other campaign costs in that period.

Free, no signup. Calculations run in your browser. Refreshing clears your entries.

Your campaign economics

Find the return you need.

Add your figures to see your breakdown. Download it when you’re done.

Actual ROAS
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Revenue needed
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After fulfillment
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After ads & fees
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Understand the calculation

Behind the numbers

Know what goes into your result.

Actual ROAS = attributed revenue ÷ ad spend. A 2× return means two dollars in revenue for each dollar spent on ads.

Break-even revenue = (ad spend + campaign fees) ÷ gross-margin fraction. Break-even ROAS = break-even revenue ÷ ad spend.

Gross margin is the share of revenue left after delivering the product or service, before advertising. Use revenue, costs and ads from the same period and customer group.

The remainder excludes overhead, taxes and any other costs you have not included. Zero ad spend has no ROAS; zero margin has no revenue-based break-even target.

Paid ads managementCost per booked job