We fill your calendar. Then we prove it was us.
Ads, website, follow-up, reviews — handled, so you don't do it at 9pm. One team, one report, one number: jobs booked.
Free growth plan · no contract to start · you own every account we build
47 jobs booked
Cost per booked job: $38 — down from $91 in April.
- Search ads
- 23 jobs
- Following up on old leads
- 16 jobs
- Maps & reviews
- 8 jobs
One page, once a month. No dashboards to log into.
30-day NO BS Guarantee
First month not what we said it would be? You get your money back. No forms, no retention call, no argument.
Your data is never trained on
Your customer lists, call recordings, and numbers are never used to train any AI model — ours or anyone else's.
Secure payments
Invoiced and processed through encrypted, PCI-compliant providers. We never see or store your card.
You own everything
Every ad account, page, number, and asset is in your name from day one. Leave and take it all.
Built for trades, clinics, and delivery businesses
Not a template shop. We built — and still run — the software a real delivery business operates on daily. See the case →
Sound familiar?
You're not short on marketing. You're short on proof.
What we hear on almost every first call.
“I'm paying for leads I never booked.”
The report says impressions and clicks are up. You're counting trucks that stayed in the yard. Nobody reconciles the two.
“I've got five vendors and no system.”
One does the website, one does ads, one does social, nobody owns the number. Every handoff is a place a lead dies.
“Every month starts from zero.”
No system, no compounding — just another invoice and another “we're optimizing.”
“I am the marketing department.”
Between payroll and dispatch, at 9pm, on your phone, in an ads app you hate.
Everything that brings you work
One team handles all of it — from someone finding you to the job on your calendar.
Every step a customer takes to reach you, run by one team you can call.
How we work
Software does the grunt work. People make the calls.
Software does what's too slow or repetitive for a person. A person decides what runs, checks every word a customer sees, and picks up when you call.
What the software does
- Watches your market around the clock and flags what changed
- Writes ten ad angles where an agency writes one
- Reads every call transcript and review, not a sample
- Reconciles ad spend against actual booked jobs, nightly
- Never gets bored on month seven
What a person does
- Decides the strategy and what's worth testing
- Approves every ad, page, and message before it goes live
- Talks to you — a named person, not a ticket queue
- Calls the loser early instead of defending it
- Owns the number in the report
Not a ChatGPT account and a new logo — software we built, run by people who put their name on your results.
Proof, not promises
We don't just advertise service businesses. We run the software one lives on.
Ice Express is a real delivery business. Its orders, dispatch, driver app, invoices, POS and inventory all run on software we built and still maintain — daily, with real money moving through it.
That's why we talk about cost per booked job instead of engagement rate. We've had to answer for a delivery that didn't get collected on.
What we optimise
Cost per booked job — the whole scoreboard.
What owners say
The part that matters is the phone ringing.
Sample copy — we're a young agency and we won't publish a testimonial we haven't earned. Real, permissioned quotes replace these as clients agree to be named.
“The follow-up alone paid for the whole thing. Leads I'd written off two weeks ago started booking themselves.”
“First agency that ever told me a channel wasn't working instead of dressing it up. They killed it in week two and moved the money.”
“They set up the missed-call text in the first week. That one thing changed more than the previous year of ads did.”
Who this is for
If you sell jobs, appointments, or routes — this was built for you.
We'd rather say no on the first call than take money for work we can't do well.
A great fit
- You sell a service with a real ticket: HVAC, plumbing, roofing, dental, med spa, cleaning, legal, delivery
- Somebody answers the phone — or can, within minutes
- You have capacity for 20+ more jobs a month
- You can fund a real test budget for 90 days
- You want to be shown the numbers, even the ugly ones
Not a fit
- Pre-revenue, or still deciding what you sell
- Dropship or thin-margin ecommerce — different game, better agencies for it
- Booked solid with no capacity — we'd just be spending your money
- You want a report that always looks good
- You need it to work this week
How we're different
Us, a typical agency, or doing it yourself.
The three options most owners weigh, laid out honestly — including where we lose.
| MightWork | Typical agency | Freelancer / DIY | |
|---|---|---|---|
| How far they go | All six steps, end to end | One or two channels | Whatever you get to |
| What the report says | Jobs booked, cost per job | Impressions, clicks, reach | A spreadsheet |
| Who does the work | Operators who build software | A junior on 12 accounts | You, at 9pm |
| Chasing leads and old customers | |||
| You own the ad accounts | |||
| 30-day NO BS Guarantee | Yes — cancel, keep the work | 12-month minimum | — |
What it costs
You get a quote, not a price list.
A busy roofer and a one-chair dental practice don't need the same work, so they shouldn't get the same invoice. Here's how you get a number — free, no sales call.
Tell us about the business
Six questions, two minutes. Your trade, your area, and what you spend now.
We build your growth plan — free
A recorded walkthrough: what's working, what's leaking, what we'd fix first. Yours to keep either way.
You get a fixed quote, itemised
Exactly what we'll do and a flat monthly number, in writing. Ad budget stays on your card, never marked up.
Start — or don't
No expiring discount, no 12-month lock-in. If month one isn't what we said, the 30-day NO BS Guarantee is right there.
- No sales call required to get the plan
- Flat monthly fee — never a percentage of your ad spend
- Ad budget stays on your card, unmarked up
- Month-to-month after the first 90 days
Two minutes of questions. No call, no card.
Our end of it
The 30-day NO BS Guarantee.
If it's not what we said it would be, you get your money back.
Most agencies protect themselves with a twelve-month contract. We'd rather earn month thirteen. So if the first month isn't what we said we'd do, tell us and we refund it — no forms, no retention call, and you keep the work. That's the whole policy.
- What you keep either way
- The growth plan, every account and asset in your name, and anything we built during the month.
- What we ask
- That you give the work a real shot — answer the leads, and tell us early if something's off.
Questions
Everything you might be wondering.
What does it cost?
It depends on your market, your capacity, and which of the six steps you actually need — which is why we quote instead of publishing a price list. The growth plan is free and ends with a fixed, itemised monthly number in writing. It's a flat fee, never a percentage of your ad spend.
How fast will I see results?
First leads usually inside two weeks. A trustworthy cost-per-booked-job number takes 60–90 days. Anyone promising you a number in week one is guessing with your money.
Do I have to sign a long contract?
No. 90 days to start — that's the minimum honest test window — then month-to-month. The first month carries the 30-day NO BS Guarantee, and you take every account with you whenever you leave.
How does the 30-day NO BS Guarantee work?
If the first month isn't what we said we'd do, tell us and we refund that month's fee. No forms and no retention call. You keep the growth plan and everything we built. Ad money already paid to Google or Meta is theirs, not ours, so that part we can't return.
Do I own the ad accounts and the creative?
Yes. All of it, in your name, from day one. We don't hold your accounts hostage.
Get the plan first. Decide after.
Two minutes of questions, and we'll build you a recorded growth plan for your business: where your leads are leaking, what to fix first, and what it would cost to fix it. No sales call, no contract, yours to keep.
Recorded and emailed within 2 business days · 30-day NO BS Guarantee if you start.