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Cost per booked job calculator

Most agencies and lead sites report cost per lead. A lead is not a job. Put in what you pay, how many you get, how many you close and what a job is worth, and read the number that decides whether the spend earned itself.

Your numbers

What the lead site or ad account charges you for one. For your own ads, spend divided by leads.

From that source only.

Of those leads, the share that became a paid job. Your CRM or invoices have it.

What a typical job from that source invoices.

Nothing you type here is stored or sent anywhere.

Cost per booked job

Sample

$240

Spend divided by jobs. This is the number to ask every agency and lead site for.

Spend a month
$2,400
Booked jobs a month
10
Revenue per dollar spent
3.3x
Break-even close rateClose fewer than this and a lead costs more than the job it becomes.
8%

Three dollars back or more for each one spent is a source worth keeping. Check it holds in your slow season.

How it is worked out

Spend is price per lead times leads a month. Jobs is leads times your close rate. Cost per booked job is spend divided by jobs.

Revenue per dollar is jobs times ticket, divided by spend. Break-even close rate is price per lead divided by ticket: the point where a lead costs exactly what a job is worth.

We report this number for real clients every month

A free consultation, and a straight answer on whether we are a fit, including no.

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