Blog
Who writes here
The names on this blog are pen names: editorial bylines of the MightWork team, one for each beat. How a post is researched is the same whichever name is on it.
How every post is checked
Every number has a source
Quoted from where it was published, with the day we read it.
Sources
Each post lists its sources so you can check them yourself.
Corrections welcome
Report a mistake to [email protected] so we can check and correct it.
Shiela D.Editorial byline
Advertising and lead costs
Covers advertising costs for U.S. plumbing, HVAC and roofing businesses, including Google and Meta ads, seasonal demand, and how missed calls affect cost per booked job.
Topics
- Google Local Services Ads
- Google Ads
- Meta ads
- Cost per lead and booked job
- Missed calls and AI receptionists
- Seasonal demand
Article types
- Guide
- Pricing
Veronica S.Editorial byline
Software and agency reviews
Covers marketing agencies and software for service businesses, comparing published prices, contract terms and public customer reviews.
Topics
- Agency reviews
- Pricing and contracts
- Lead marketplaces
- Field-service software
- GoHighLevel
- Software comparisons
Article types
- Comparison
- Pricing
- Review
Latest posts
No post carries a testimonial, a client name or a result we did not measure, and no post prints a MightWork price.