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Marketing for HVAC companies

We run your HVAC marketing. You pick the jobs it goes after.

From$6.63a day

$199 a month, billed monthly. Cancel anytime.

Repair, replacement and tune-up requests land in one inbox, with the system and address. We build the site and write the posts. Ads come with the Go and Sprint plans.

See plans and pricesBook free consultation
  • Month to month
  • 14-day money-back guarantee
  • You approve every post
Your website
Your HVAC company

Pick the visit you need.

  • Heating or cooling repair
  • System replacement
  • Maintenance plan visit
Request a visit
New leadNew

No-cool call, 2-ton unit

Repair visit Tuesday 4:00 pmWebsite form

Built for HVAC businesses that

  • Get slammed by the first heat wave and the first freeze
  • Sell repairs, replacements and maintenance plans
  • Schedule each visit themselves or through an office
  • Keep their own software for dispatch

Where jobs are won or lost

A heat wave fills the schedule. An old system sends homeowners shopping.

Homeowners search when something is hot, cold or old, and your crew is usually on another roof or in an attic.

The first 95-degree day, or the first freeze

Every shop is slammed. They call the one that says when it can come.

What we do
We keep your hours exact, show your next open day when you tell us, and pause the campaign when you say the crew is full.
Your part
The number you answer, your real hours and a heads-up when the crew is full.
The 15-year-old system: repair or replace?

They want to know what the assessment involves before they let anyone in.

What we do
We write a replacement page that says what the visit covers, with a form for the system's age and type.
Your part
The equipment you install, what your assessment includes and any warranty or financing wording.
Sunday night, three system quotes on the table

They compare three prices and three monthly payments. The shop that follows up is still in it.

What we do
Each quote keeps its stage and a follow-up date in your inbox, so none gets lost.
Your part
Who calls, and when. Email follow-up is quoted separately, after we check your customers agreed to hear from you.
Late March, before the first hot week

A homeowner joins a plan when they can see what each visit covers.

What we do
Seasonal posts you approve, and a maintenance page that lists the checklist and how to ask about enrollment.
Your part
Your checklist, agreement terms and exclusions, and how many plan visits you can take.

What we do

What we run for an HVAC company.

A no-cool call, a replacement and a tune-up plan are three different sales. Each gets its own page and form.

Your HVAC website

Separate pages for repairs, replacements and maintenance plans, each with a form for the system and the address.

For exampleA replacement page that asks the system's age, type and size first.

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Search pages for HVAC jobs

Each page answers what homeowners type or ask an AI assistant, with your hours and service area the same everywhere.

For exampleAn AC replacement page titled the way homeowners search for it, with your ZIP codes and hours in plain text.

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Ads for the jobs you pick

On Go and Sprint we run the Facebook and Instagram campaign for the jobs and ZIP codes you pick. Google Ads is an add-on.

For exampleA system replacement ad for your ZIP codes, paused when the schedule is full.

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Posts from your install photos

Send photos of finished installs and tune-ups. We write and design the posts, and each waits for your OK.

For exampleA new condenser on its pad, with a tip on keeping plants clear of it.

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Assessment requests and booking

Customers pick a time from your calendar, or request an assessment with the system details you need.

For exampleA mini-split assessment on Thursday at 9:00, with the space and the system type attached.

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One inbox for repairs and replacement quotes

Every request keeps its source, your notes and a follow-up date. Move it from New to Booked.

For exampleA replacement request with its system details and Friday's follow-up date.

Explore this service

Example work

What we would post for an HVAC company.

We write the words and design each piece from your own install photos. You approve each one before it posts.

YyourhvaccoInstagram

Book your tune-up before the heat.

yourhvacco Replace the filter and trim plants back from the outdoor unit. A tune-up is the visit before the first hot week; ask what it covers.

YYour HVAC companyFacebook

Make sure it is set to cool and the batteries are fresh. Still warm? Send us the model and we will book a visit.

Not cooling? Check the thermostat.

YYour HVAC companySponsored

Repairs adding up on an old system? Tell us its age and type and we will confirm an assessment visit.

Replacement assessmentsRequest an assessment

HVAC marketing plans. We do it for you.

Plans include only the work listed below. Advertising spend is separate, and anything else is quoted on its own.

Available onManage your leads, request changes and approve work.

Small business

Start

A site, a brand, and one thing moving.

$6.63a day

$199 a month, billed monthly

Key features

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Website Management We design, build and host your branded website, and change it whenever you ask.
  • Website Visits (15,000/mo) Your website is hosted for up to 15,000 visitors a month.
  • Graphic Design (Unlimited) Logos, price lists, menus, social and ad graphics. Video is an add-on.
  • Social Media Management (10) Up to 10 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Online Booking Customers pick a time on your website and it lands on your calendar. One kind of appointment, one calendar.
  • Domain (1 Year) FREE One .com, .net, .org or .us, registered free for your first year, then $18 a year. Yours to keep.
  • Active Requests (1) We work on up to 1 request at a time. The rest wait in your queue.
  • Team Members (3) Up to 3 people from your business can sign in, including the owner.

Recommended

Small business

Go

Everything in Start, plus a campaign that runs.

$11.63a day

$349 a month, billed monthly

Everything in Start, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $500 a month of spend, paid to Meta on your card.
  • Website Visits (30,000/mo) Your website is hosted for up to 30,000 visitors a month.
  • Social Media Management (15) Up to 15 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (2) We work on up to 2 requests at a time. The rest wait in your queue.
  • Team Members (5) Up to 5 people from your business can sign in, including the owner.

Small business

Sprint

Three at a time, and the fastest queue.

$16.63a day

$499 a month, billed monthly

Everything in Go, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $1,000 a month of spend, paid to Meta on your card.
  • Website Visits (50,000/mo) Your website is hosted for up to 50,000 visitors a month.
  • Social Media Management (20) Up to 20 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
  • Turnaround (1-5 Days) Typically 1 to 5 business days from when we start to the first version you review.

Not sure?Book free consultation

Compare every feature
StartGoSprint
24-hour response guarantee
SEO / AEOBasic, included freeBasic, included freeBasic, included free
Website visits a monthUp to 15,000Up to 30,000Up to 50,000
Active requests123
Team members (including you)355
Requests over timeUnlimitedUnlimitedUnlimited
Static designUnlimitedUnlimitedUnlimited
Website
Free domain (year 1)
Online booking
Website changesUnlimitedUnlimitedUnlimited
Meta ads, spend up to$500/mo$1,000/mo
Posts a month101520
Turnaround (business days)3-53-51-5
MightWork: Meta Verified Tech Provider

14-day money-back guarantee

SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.

Trusted by
200+ businesses

Cancel within 14 days of your first charge and we refund it in full. Month to month. Ad spend is paid to Meta on your own card. Your domain, delivered design files and customer data stay yours. Unlimited requests are subject to our fair use policy. See our terms.

Need an online store or custom software? Talk to us about custom work

Your MightWork workspace

Your requests, posts and visits in one place.

Open it on the web or in the MightWork GO app. A no-cool call and a replacement quote sit side by side.

Your business

Leads

1 New
  • Priya N. · AC replacementCentral air, 15 years oldWebsite form · 8:42 pm
    New
  • Tom B. · No-cool call2-ton unit, second call this summerFacebook ad · Today
    Contacted
  • Marisol G. · Furnace tune-upAsked about the maintenance planWebsite form · Mon
    Quoted
  • Ken W. · Mini-split assessmentGarage conversionBooking · Thu 9:00 am
    Booked

Needs Approval

1 waiting

Heat wave post

Post draft

Heat wave this week? Send us your address and the system's age, and we will confirm the next open visit.

Made from your service area and a photo of a finished install

My Requests

Working

Pause the repair ad this week

  • YouThe crew is booked out through Friday. Please pause the repair ad from tomorrow.
  • MightWork teamGot it. We will pause it tomorrow and keep the repair page up. Tell us when to restart it.

Calendar

Booking

Mini-split assessment

Thursday, 9:00 am

System
Ductless mini-split
Space
Garage conversion
Area
Inside your service area

How it starts

Start in three steps.

Nothing goes live until you have seen it.

  1. 1

    Pick a plan

    Choose Socials, Micro or Macro, then add what you need. The price is on the card before you pay.

  2. 2

    Tell us about the business

    We ask for your service area, hours, the systems you install and the jobs you want more of, plus install photos.

  3. 3

    Approve the first work

    A replacement page and your first posts arrive for your OK. Cancel within 14 days on Micro and your first payment comes back.

Your marketing year

The year turns on the first hot week and the first freeze.

Build the replacement and tune-up pages in the months between, so they are live before the rush.

  1. April to September

    What happensCooling season. Demand spikes on the first 95°F week.

    Do thisBe live before it starts. Once the heat hits there is no time to build, so have the pages and ads ready in March.

  2. November to February

    What happensHeating season in the Midwest and Northeast. Demand spikes on the first hard freeze.

    Do thisBuild the heating pages and offers in October, so they are live before the first cold night.

  3. March and October

    What happensThe slow months: demand dips between cooling season and heating season.

    Do thisSend tune-up offers to your own list, sell maintenance plans, and finish the Local Services Ads paperwork if it is not done.

Our own working calendar for US trades, not a study. Your metro moves the dates.

The practical details

Who does what.

MightWork handles

  • Build and update the HVAC pages your plan includes.
  • Write and design the posts and ads you approve.
  • Set up the agreed forms, booking rules and tracking.
  • Review campaigns against your booked jobs, and pause or change them when you ask.

You handle

  • Choose the services, areas and job mix to promote.
  • Confirm equipment details, credentials and any financing or warranty wording.
  • Say when an offer, area or schedule changes, including a full crew week.
  • Answer requests, schedule visits and share which jobs booked.

A good fit when

  • You want to choose the mix of repairs, replacements and plans, and change it by season.
  • You or your office can assess each request and schedule the visit.

Where the fit stops

Your technicians diagnose the equipment and recommend the work. Your team controls scheduling, install capacity, and every financing, rebate or warranty claim. We use only the license wording you supply.

Scope and add-ons

Your HVAC website
We host and update the pages on your domain. You check equipment details and terms.
Search pages for HVAC jobs
Basic SEO and AEO come with every Micro plan. Macro adds Business Profile and directory work; link building is an add-on.
Ads for the jobs you pick
Ad spend stays on your card. Local Services Ads are quoted separately. Call handling is not in Micro.
Posts from your install photos
Photos of customers or their homes need permission. Comment and message replies are quoted separately.
Assessment requests and booking
Basic booking covers one appointment type on one calendar. A calendar for each technician, or routing, is quoted separately.
One inbox for repairs and replacement quotes
The inbox holds requests, bookings and follow-ups. Connections to your field software are checked and quoted before we promise one.

Marketing ideas by cost

HVAC marketing ideas, sorted by cost.

The free ones come first, then paid ones by monthly cost. At the foot, what ads, agencies and tools cost elsewhere, so you can check any quote you get.

Free

  1. Sell the maintenance plan on every service call

    Two visits a year, on the terms you set. A plan customer already knows your crew, and the visits land in the quiet months.

  2. Filter and tune-up reminders

    Spring and fall, to past customers who agreed to hear from you. A reminder is a job you did not have to buy.

  3. Answer every call, and call back the ones you miss

    A caller who reaches a person can book. One who reaches voicemail tries the next number. Answering costs no media.

Show 4 more

  1. Finish your Google Business Profile

    Every service listed, real photos of the place and the work, hours that are true, and a reply to every review within a day.

  2. Ask for the review before they leave

    The customer who just paid is the one who says yes. Ask in person, then send the link before they go.

  3. Track where every booking came from

    One question at booking, written down every time. After a few months the pattern shows which spend to cut and which to keep.

  4. Check your website on a phone

    Open it on your own phone. The number to call, your location, reviews and a booking button should be on screen before you scroll.

Under $500 a month

  1. A shoulder-month tune-up offer

    March and October, to your own list first, when the trucks are least busy. Say what the visit covers.

  2. Financing on the replacement quote

    A replacement is a big bill. Show the monthly payment beside the price, using your lender's wording.

  3. Google Local Services Ads

    Pay per lead, shown above the search results. Google verifies your business first, which takes weeks. Check that your category and area qualify.

Show 1 more

  1. A missed-call text-back that actually sends

    A monthly fee from most vendors. The catch is A2P carrier registration, which takes weeks and can be rejected. Send only to people who agreed.

Over $500 a month

  1. Search ads on the work you want more of

    Start with the searches for the work you most want. Budget on your own card, management fee separate, reported in bookings.

What marketing costs elsewhere

  • US contractor agencies commonly quote $2,500 to $10,000 a month for a full-scope retainer[1]
  • Hook Agency, a home-services agency, lists Local SEO from $2,800 a month, paid search from $2,000 and a standard website at $12,000 split over 12 months[2]
  • Google Ads management is commonly billed at $500 to $2,000 a month, or 10 to 20 percent of ad spend[3]
  • A boutique agency serving local service businesses charges $1,000 a month for one channel and $1,750 for ads plus SEO together[4]
  • Review-request and messaging tools (Podium, Birdeye) list at $249 to $599 a month before any agency fee[5]
  • Call tracking starts at $95 a month plus $3 per local number[6]

Other providers' published prices, not ours. Our plans and prices are above.

What advertisers pay per click on Google

  • For the search "hvac marketing agency", advertisers pay $59.92 a click on Google in the US[7]

These are the prices for those searches, not what your own ads would cost.

Pages, posts and ads for the HVAC jobs you pick, run by us.

Pick a plan, send your service area and a few install photos, then approve the first work. Month to month, with a 14-day money-back guarantee on Micro.

See plans and pricesBook free consultation

From $6.63 a day. $199 a month, billed monthly. Cancel anytime.

Before you decide

Questions before you start.

Do you sell shared HVAC leads?

No. Requests come from your own website and ads. We never sell a lead to a second shop.

Do you answer our phones, or replace ServiceTitan or Housecall Pro?

No. Your team answers calls and schedules visits, and you keep your field software. We check any connection first and quote it before promising it.

Can we focus on replacements instead of repair calls?

Yes. We write the pages, ads and forms around the jobs you choose. Your team closes the work.

What happens when our crew is full in a heat wave?

Tell us in My Requests. We reply within 24 hours and pause the campaign you name, so ask a day before the crew fills.

Who approves what goes out?

You do. A post or an ad offer waits in Needs Approval for your OK, and you approve the budget before a campaign runs.

Can you promise a number of HVAC leads?

No. A mild summer means fewer no-cool calls, and we cannot change the weather. You see every request and which ones booked.

Keep exploring

MightWork for other industries

Sources

  1. 1.Four vendor pricing pages plus eight practitioner threads, our own pricing review · read 2026-09-02
  2. 2.hookagency.com, own pricing page · read 2026-09-02
  3. 3.Practitioner threads on r/PPC, our own pricing review · read 2026-09-02
  4. 4.r/agency, agency owner's own post, 2025-12-27 · read 2026-09-02
  5. 5.Vendor pricing pages · read 2026-09-02
  6. 6.callrail.com, own pricing page · read 2026-09-02
  7. 7.DataForSEO, Google Ads data, United States · read 2026-09-06