Marketing for electrical
Marketing for electricians: what works, what it costs, and when
Electrical work splits into small urgent jobs and large planned ones, and they are marketed differently. The urgent ones are won on the phone and the Business Profile. The planned ones, panel upgrades, EV chargers, generators, are won on a quote that arrives fast and a review wall that settles trust. Do the free list first, then Local Services Ads, then search ads on the planned work.
Electrical marketing ideas, sorted by cost
The free ones first. Most shops that fix the first four never need to buy the rest.
Free
Answer every call, and text back the ones you miss
The first shop to answer usually wins. A missed call is the most expensive leak in the trade, and fixing it costs no media.
Finish your Google Business Profile
Every service listed, real photos of real jobs, hours that are true, and a reply to every review within a day.
Ask for the review while you are still on the driveway
The customer who just paid is the one who says yes. Ask in person, then text the link before you leave.
Track where every job came from
One question at booking, written down every time. In three months you know which spend to cut and which to double.
A quote that arrives the same day
Panel and EV-charger customers get three quotes. The one that arrives first, with a photo of the panel, usually wins.
Photos of every panel and charger you install
On the Business Profile, dated. A homeowner searching for an EV charger install wants to see one you did.
Under $500 a month
Google Local Services Ads
Pay per lead, exclusive to you, above the search results with a Google Guaranteed badge. Verification takes weeks, so start early.
A missed-call text-back that actually sends
Under $400 a month from most vendors. The catch is A2P carrier registration, which takes weeks and can be rejected.
Over $500 a month
Search ads on the jobs you want more of
After Local Services Ads, on the searches they do not cover. Budget on your own card, management fee separate, reported in booked jobs.
A website that loads fast and books a job in two taps
Not a brochure. Phone number, service area, reviews and a booking button above the fold on a phone.
Search ads on the planned work only
EV charger, panel upgrade, generator. High ticket, planned, and worth a click. Leave emergency searches to Local Services Ads.
The electrical slow season, and what to do in it
Our own working calendar for US trades, not a study. Electrical is steadier than HVAC; the shape is planned work in the shoulders and urgent work in the peaks.
Spring and fall
Planned work: panel upgrades, EV chargers, outdoor lighting, generator installs before storm season.
Quote fast and follow up in writing. Planned work is lost to the slowest quote, not the highest.
Summer and winter peaks
Urgent calls rise with the HVAC and heating load: tripped panels, failed circuits, storm damage.
Answer the phone. An urgent electrical call goes to the first shop that picks up.
Two kinds of job, two kinds of marketing
A tripped panel at 9pm is a phone call to whoever answers. A $3,000 EV charger is three quotes and a week of thinking. Marketing both the same way wastes money on one of them.
Urgent work is Business Profile, Local Services Ads and a phone that is answered. Planned work is a fast quote, a review wall and search ads on the exact job.
Cost per lead is the wrong number
A shared lead sold to four shops costs four invoices per job you win. Ask what a booked job costs from each source, and who counts it. The calculator below works it out from your own figures.
Questions to ask an electrical marketing agency
1. What number do you report, and who counts it?
The answer that should worry you: Leads, calls or impressions. A lead is not a job. Ask for booked jobs and cost per booked job, from your own books.
2. Does my ad budget go on my card or through your invoice?
The answer that should worry you: Through theirs, with the markup unstated. The fee and the spend should never blur.
3. Who owns the ad account, the pixel and the landing pages when we part?
The answer that should worry you: A vague answer. Get the ownership of what they build and what you brought in writing before you sign, not at offboarding.
4. What happens in week three?
The answer that should worry you: A monthly report. That is a subscription, not a service. Ask who touches the account each week and what they do.
5. Show me a client in my trade, not in home services.
The answer that should worry you: A case study from a different trade. HVAC is not roofing is not dental, and an agency that says otherwise has not run one of yours.
6. What is the contract length and how do I leave?
The answer that should worry you: Twelve months with a build fee you forfeit. A short term with a real notice period is what a confident agency offers.
Want this worked out on your own numbers?
A free consultation, and a straight answer on whether we are a fit, including no.
Straight answers
Electrical owners ask
How do electricians get more leads?
Answer every call, finish the Business Profile with photos of real installs, run Local Services Ads, and quote planned work the same day. Search ads come after, on the high-ticket jobs.
Should an electrician run Google Ads?
On planned work like EV chargers and panel upgrades, yes, after Local Services Ads. On emergency searches, Local Services Ads usually cost less per job.
What should an electrical marketing agency report?
Booked jobs and cost per booked job, per source, from your own books.
Sources
- 1.Four vendor pricing pages plus eight practitioner threads, our own pricing review · read 2026-09-02
- 2.hookagency.com, own pricing page · read 2026-09-02
- 3.Practitioner threads on r/PPC, our own pricing review · read 2026-09-02
- 4.r/agency, agency owner's own post, 2025-12-27 · read 2026-09-02
- 5.Vendor pricing pages · read 2026-09-02
- 6.callrail.com, own pricing page · read 2026-09-02