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Marketing for med spas

We run your med spa marketing. You approve it between consults.

From$6.63a day

$199 a month, billed monthly. Cancel anytime.

Consultation, membership and gift card requests land in one inbox. Client photos need a signed release. We build the site, write the posts and run ads on higher plans.

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  • Month to month
  • 14-day money-back guarantee
  • You approve every post
Your website
Your med spa

Start with a consultation.

  • Monthly memberships
  • Aesthetic consultations
  • Gift cards for any occasion
Book a consultation
New requestNew

New consultation request

First visit · Weekday eveningsWebsite form

Built for med spas that

  • Sell consultations, memberships and gift cards, not only single visits
  • Share client photos only with a signed release
  • Advertise cosmetic treatments to adults, as Meta requires
  • Run bookings and payments in software they already use

Where clients decide

A client is won in a late-night comparison and kept by the next booking.

People compare several med spas before they book. This is what we set up for each moment, and what stays with you.

Midnight, comparing three med spas

They have three med spas open in three tabs. The one that shows who treats them and what a consultation involves gets the booking.

What we do
We write a consultation page with your providers, what to expect and a booking button.
Your part
Your providers' names and credentials, and the steps of a first consultation.
Friday, a client loves the result

A client says to post their photo. A verbal yes is not a signed release.

What we do
We use only photos you confirm have a signed release, and you see each post before it goes live.
Your part
The signed release for every client photo or story, kept in your own records.
Twelve weeks after the first visit

Treatments repeat on a cycle. A client who has to call back to rebook is a client who drifts.

What we do
We write the membership page and the posts that explain it, with a link to book the next visit.
Your part
The membership terms and price you set, and a front desk that offers the next visit.
Week two, the ad account is restricted

An aesthetic ad that breaks a platform rule can cost the whole account, not only the ad.

What we do
We write ads to Meta's rules for cosmetic treatments: adults only, no shaming of how anyone looks, no hint of a health condition.
Your part
Your approved offers, claims you can substantiate, and your medical director's sign-off where your state requires it.

What we do

What we run for a med spa.

A client who finds you in search, in an ad or in a post lands on a consultation page with your providers, what to expect and a button to book.

Your med spa website

A consultation page, a page for each treatment such as injectables, laser or facials, and membership and gift card pages.

For exampleA membership page with what members get, your terms and a button to book.

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Local search and AI answers

A page for each treatment, written in the words clients type. Macro plans add Business Profile and directory work.

For exampleOne page for consultations, one for memberships, one for each treatment you want more of.

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Ads inside the platform rules

Go and Sprint include Meta campaigns. Add Google Ads when you pick either. Your ad spend stays on your card.

For exampleA consultation ad for adults only, with no result photo and no implied condition.

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Posts from your photos

Send photos of your space, team and client work. We write the posts; each waits for your OK.

For exampleA post on how a first consultation works, over a photo of your room.

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Consultation booking

Clients pick a consultation time or send a request. Bookings land on your calendar; your front desk copies them into your booking software.

For exampleA consultation on Thursday at 4:30 with your provider, set on your calendar.

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One inbox for every request

Leads, in your Marketing OS workspace, keeps the visit type, source, notes and a follow-up date. Move each request from New to Booked.

For exampleA gift card question from a Facebook ad, assigned to your front desk.

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Example work

What we would post for a med spa.

We write the words and design each piece from your own photos. You see every post and ad before it goes live.

YyourmedspaInstagram

Your first consultation, step by step.

yourmedspa A first consultation is a conversation. Tell us your goals, meet your provider and ask anything. Book a time with the link in our bio.

YYour med spaFacebook

Give a gift card for a facial, a treatment or a month of membership. Choose an amount on our site, or call us.

Give a gift card this season.

YYour med spaSponsored

Meet a provider, hear how a first visit works and ask your questions. Book a time that suits you.

Start with a consultationBook a consultation

Med spa marketing plans. We do it for you.

Plans include only the work listed below. Advertising spend is separate, and anything else is quoted on its own.

Available onManage your leads, request changes and approve work.

Small business

Start

A site, a brand, and one thing moving.

$6.63a day

$199 a month, billed monthly

Key features

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Website Management We design, build and host your branded website, and change it whenever you ask.
  • Website Visits (15,000/mo) Your website is hosted for up to 15,000 visitors a month.
  • Graphic Design (Unlimited) Logos, price lists, menus, social and ad graphics. Video is an add-on.
  • Social Media Management (10) Up to 10 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Online Booking Customers pick a time on your website and it lands on your calendar. One kind of appointment, one calendar.
  • Domain (1 Year) FREE One .com, .net, .org or .us, registered free for your first year, then $18 a year. Yours to keep.
  • Active Requests (1) We work on up to 1 request at a time. The rest wait in your queue.
  • Team Members (3) Up to 3 people from your business can sign in, including the owner.

Recommended

Small business

Go

Everything in Start, plus a campaign that runs.

$11.63a day

$349 a month, billed monthly

Everything in Start, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $500 a month of spend, paid to Meta on your card.
  • Website Visits (30,000/mo) Your website is hosted for up to 30,000 visitors a month.
  • Social Media Management (15) Up to 15 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (2) We work on up to 2 requests at a time. The rest wait in your queue.
  • Team Members (5) Up to 5 people from your business can sign in, including the owner.

Small business

Sprint

Three at a time, and the fastest queue.

$16.63a day

$499 a month, billed monthly

Everything in Go, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $1,000 a month of spend, paid to Meta on your card.
  • Website Visits (50,000/mo) Your website is hosted for up to 50,000 visitors a month.
  • Social Media Management (20) Up to 20 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
  • Turnaround (1-5 Days) Typically 1 to 5 business days from when we start to the first version you review.

Not sure?Book free consultation

Compare every feature
StartGoSprint
24-hour response guarantee
SEO / AEOBasic, included freeBasic, included freeBasic, included free
Website visits a monthUp to 15,000Up to 30,000Up to 50,000
Active requests123
Team members (including you)355
Requests over timeUnlimitedUnlimitedUnlimited
Static designUnlimitedUnlimitedUnlimited
Website
Free domain (year 1)
Online booking
Website changesUnlimitedUnlimitedUnlimited
Meta ads, spend up to$500/mo$1,000/mo
Posts a month101520
Turnaround (business days)3-53-51-5
MightWork: Meta Verified Tech Provider

14-day money-back guarantee

SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.

Trusted by
200+ businesses

Cancel within 14 days of your first charge and we refund it in full. Month to month. Ad spend is paid to Meta on your own card. Your domain, delivered design files and customer data stay yours. Unlimited requests are subject to our fair use policy. See our terms.

Need an online store or custom software? Talk to us about custom work

Your MightWork workspace

Consultations, posts and bookings in one place.

Open it on the web or in the MightWork GO app. Requests hold contact details and a visit type, never a treatment record.

Your business

Leads

1 New
  • Consultation requestFirst visit · Weekday eveningsWebsite form · 9:40 pm
    New
  • Gift card questionAsked how to send oneFacebook ad · Today
    Contacted
  • Consultation bookedBooked online · ThursdayBooking · Thu 4:30 pm
    Booked

Needs Approval

1 waiting

Gift card post

Post draft

Give a gift card for a facial, a treatment or a month of membership. Choose an amount on our site, or call us.

Made from your approved service details and a photo of your space

My Requests

Working

Add a membership page

  • YouCan we add a page for our monthly membership? Terms attached.
  • MightWork teamA draft is ready for your review, with your terms as written and a booking button.

Calendar

Booking

Consultation

Thursday, 4:30 pm

Visit
First consultation
Contact
Email or phone
Provider
Any available

How it starts

Start in three steps.

Nothing goes live until you have seen it.

  1. 1

    Pick a plan

    Choose Socials, Micro or Macro, then add what you need. The price is on the card before you pay.

  2. 2

    Tell us about the business

    We ask for your services, providers, memberships and gift cards, plus photos and any wording your medical director requires.

  3. 3

    Approve the first work

    A consultation page and your first posts arrive for your review before anything goes live.

Your marketing year

The med spa year: gift cards, resolutions, pre-summer.

Two peaks arrive back to back from November, then a spring push before summer. Have the pages and posts ready before each. Email to your own clients is quoted separately, after a list and consent check.

  1. November to December

    What happensGift cards and event season. A good time to sell a January.

    Do thisGift card page live by 1 November, and a note to your own client list.

  2. January

    What happensResolutions. New-client searches rise, and a membership fits the mood.

    Do thisMembership offer on the page and to the list. Reviews current before the wave.

  3. April to May

    What happensPre-summer. Body treatments, skin, and the wedding season.

    Do thisConsent-cleared results content from March; rebooking pushed at every April visit.

Our own working calendar for US med spas, not a study. Your market moves the dates.

The practical details

Who does what.

MightWork handles

  • Write, build and maintain the agreed pages: consultations, memberships, gift cards and treatments.
  • Draft posts and ads from the facts and photos you approve, and hold each one for your OK.
  • Set up consultation booking with one appointment type and one calendar.
  • Agree tracking rules with you before any ad pixel goes live.

You handle

  • Confirm services, providers, credentials and any wording your medical director or state rules require.
  • Supply photos, and a signed release for every client photo or story you want shared.
  • Approve each post, offer and ad budget before it runs.
  • Run treatments, memberships, gift card sales and client records in your own systems.

A good fit when

  • You sell consultations, memberships or gift cards and want pages, posts and ads built around them.
  • Someone qualified can review clinical wording and result claims before anything posts.

Where the fit stops

Treatments, consent forms, charts and prescriptions stay with your providers and your clinical systems. We give no clinical advice, promise no results, and sell no memberships or gift cards: those run in your booking software.

Scope and add-ons

Your med spa website
Memberships and gift cards are sold in your own software; we build the pages that explain them.
Local search and AI answers
Basic SEO and AEO come with every Micro plan. Review replies are custom work.
Ads inside the platform rules
Platform rules change, and claims about results are yours to substantiate.
Posts from your photos
Client photos need a signed release first. Replies to comments and messages are quoted separately.
Consultation booking
Basic booking covers one appointment type and one calendar. More than one provider or room, or membership billing, needs separate scope.
One inbox for every request
It covers leads, bookings and requests. It is not a client record.

Marketing ideas by cost

Med spa marketing ideas, sorted by cost.

The free ones come first. These are ideas, not our scope: we do not send texts for you.

Free

  1. Rebook at checkout, every time

    The next appointment is booked before the client leaves. A client who has to call back is a client who drifts.

  2. A membership, not a discount

    A monthly amount that banks toward treatments. It turns a visit into a habit and a habit into revenue you can plan.

  3. Before-and-after photos with written consent

    The photo is the proof, and only with a signed release. Never a stock image posing as a result.

Show 5 more

  1. Answer every call, and call back the ones you miss

    A caller who reaches a person can book. One who reaches voicemail tries the next number. Answering costs no media.

  2. Finish your Google Business Profile

    Every service listed, real photos of the place and the work, hours that are true, and a reply to every review within a day.

  3. Ask for the review before they leave

    The customer who just paid is the one who says yes. Ask in person, then send the link before they go.

  4. Track where every booking came from

    One question at booking, written down every time. After a few months the pattern shows which spend to cut and which to keep.

  5. Check your website on a phone

    Open it on your own phone. The number to call, your location, reviews and a booking button should be on screen before you scroll.

Under $500 a month

  1. Gift cards in November, resolutions in January

    To your own list first. The calendar does the selling.

  2. A missed-call text-back that actually sends

    A monthly fee from most vendors. The catch is A2P carrier registration, which takes weeks and can be rejected. Send only to people who agreed.

Over $500 a month

  1. Paid social inside the platform rules

    Meta limits aesthetic ads to adults and restricts some before-and-after images. A restricted ad account in week two is the expensive version.

  2. Search ads on the work you want more of

    Start with the searches for the work you most want. Budget on your own card, management fee separate, reported in bookings.

What marketing costs elsewhere

  • Meta ads management is commonly quoted at $1,000 to $3,000 a month with a $500 to $1,500 setup fee[1]
  • Google Ads management is commonly billed at $500 to $2,000 a month, or 10 to 20 percent of ad spend[2]
  • A boutique agency serving local service businesses charges $1,000 a month for one channel and $1,750 for ads plus SEO together[3]
  • Review-request and messaging tools (Podium, Birdeye) list at $249 to $599 a month before any agency fee[4]
  • Call tracking starts at $95 a month plus $3 per local number[5]

Other providers' published prices, not ours. Our plans and prices are above.

Your med spa's website, posts and ads, each waiting for your OK.

Pick a plan, send your services and a few photos, then approve the first work. Month to month, with a 14-day money-back guarantee on Micro.

See plans and pricesBook free consultation

From $6.63 a day. $199 a month, billed monthly. Cancel anytime.

Before you decide

Questions before you start.

Can you promise a number of new clients?

No. Demand, competition, budget and your front desk all affect results. We agree the work, then review requests and booked consultations.

Do you handle client records or health details?

No. Forms take contact details and a visit type, never health history. Records and consent forms stay in your own systems.

Could my ad account get restricted?

No one can promise it will not. We write ads to Meta's rules and you approve every offer before it runs.

Can you post before-and-after photos?

Only with a signed release you confirm, and you approve each post first. Platform rules differ and change, so we check them.

Do you replace Boulevard, Vagaro or my booking software?

No. Keep it for the schedule, memberships and gift card sales. We scope any connection before promising it.

Who approves what goes out?

You do. Each post waits for your OK, and you approve ad offers and budgets before campaigns run.

Can I take my med spa website with me if I leave?

Yes. Export your website files while you have access, then keep and edit them. Hosting runs with the plan, and third-party licenses still apply.

Keep exploring

MightWork for other industries

Sources

  1. 1.r/agency practitioner thread, 2026-03-30, our own pricing review · read 2026-09-02
  2. 2.Practitioner threads on r/PPC, our own pricing review · read 2026-09-02
  3. 3.r/agency, agency owner's own post, 2025-12-27 · read 2026-09-02
  4. 4.Vendor pricing pages · read 2026-09-02
  5. 5.callrail.com, own pricing page · read 2026-09-02