Blog
Practical marketing advice for small business owners
Understand what marketing services include, compare your options, and decide which work to handle yourself and which to hand over. Every number is quoted from where it was published, with the day we read it.
Who writes here
Advertising and lead costs
Covers advertising costs for U.S. plumbing, HVAC and roofing businesses, including Google and Meta ads, seasonal demand, and how missed calls affect cost per booked job.
Software and agency reviews
Covers marketing agencies and software for service businesses, comparing published prices, contract terms and public customer reviews.
Both names are pen names: editorial bylines of the MightWork team, each with its own beat, and every post is read and approved before it is published. How the bylines work
Want this looked at on your own numbers?
Six questions, a plan built from your answers, and a straight answer on whether we are a fit, including no.