Blog
Practical marketing advice for small business owners
Understand what marketing services include, compare your options, and decide which work to handle yourself and which to hand over. Every number is quoted from where it was published, with the day we read it.
Who writes here
Paid ads and lead flow for home-service trades
I write about what a lead costs you this year if you run a plumbing, HVAC or roofing company in the United States: Local Services Ads, Google Ads, Meta, the missed call nobody texted back, and what the platforms changed since last quarter. When I put a number on a page, I read it on the page I cite, on the day I say I did.
Agency and software reviews, pricing teardowns, comparisons
I read the pricing page, the contract and the complaints so you do not have to: Scorpion, Blue Corona, Hook, ServiceTitan Marketing Pro, GoHighLevel, Jobber, Housecall Pro, Thumbtack, Angi. I tell you what a vendor publishes about itself, what its customers say in public, and where the two disagree. If one of them suits you better than we would, I say that too.
Both names are pen names: editorial bylines of the MightWork team, each with its own beat, and every post is read and approved before it is published. How the bylines work
Want this looked at on your own numbers?
Six questions, a plan built from your answers, and a straight answer on whether we are a fit, including no.