What does a contractor website cost?
From about $1,500 for a template someone configures, to $12,000 for a standard agency build, to $50,000 and up for custom work, using the prices builders publish. The range is wide because the word website covers three different products. Below are the ones that put a number on their own site, quoted and dated, and what moves the price.
Three things called a website
A configured template is a theme with your name, phone and photos in it, done in days. A standard build is a designed site with a page per service, written for search. A custom build is software: booking, quoting, a customer portal, integrations with the tools you already run.
Most service businesses need the middle one and get sold the third, or buy the first and wonder why nobody calls.
What moves the price
Whether it is paid up front or spread over a year. Whether copy and photos are included or you supply them. Whether it books a job, or only asks you to call. And whether a person maintains it after launch, because a site nobody updates is a site that ages out of the results.
The one thing it has to do
Book a job from a phone in two taps. Phone number, service area, reviews and a booking button above the fold. A beautiful site that asks a homeowner with water on the floor to fill in a form and wait is a beautiful site that lost the job to the one with a number.
Want this looked at on your own numbers?
A free consultation, and a straight answer on whether we are a fit, including no.
Other straight answers
Work it out on your own numbers
Marketing guides by trade
Also asked
The questions typed next
How much does an HVAC website cost?
Published agency figures run from about $1,500 for a configured template to $12,000 for a standard build split over a year, sourced above. What matters more is whether it books a job from a phone.
How much does a dental website cost?
The same published ranges apply, with compliance work on top: patient forms, HIPAA-safe contact, real online booking. Expect the standard build tier rather than the template.
Should I pay for a website up front or monthly?
Monthly spreads the cost and usually includes maintenance; up front is cheaper over two years if you keep it. Read what happens to the site if you stop paying.
Sources
- 1.hookagency.com, own pricing page · read 2026-09-02
- 2.webfx.com, own pricing page · read 2026-09-02
- 3.r/gohighlevel practitioner thread, 2026-08-28, our own pricing review · read 2026-09-02