Your senior care website
We build service and location pages on your domain. Send updates through My Requests when services, contact details or visiting information change.
Explore this serviceExplore industries
MightWork for senior care providers
Senior care marketing. Help families reach your team.
MightWork provides senior care marketing with a service website, basic inquiries and content approvals. We maintain the pages and prepare posts; your staff reviews information and handles family conversations.
Your website
Your senior care business
Speak with our team
- Ask about services
- Find a location
- Arrange a conversation
Customer inquiry
Request to speak with the team
Collect contact details and a location of interest for the first conversation.- Service website
- Basic contact inquiries
- Content approvals
The work behind the website
What MightWork handles.
Use My Requests for website updates, Needs Approval for staff review and Leads for basic family inquiries. Your team handles care assessments and private records in its approved systems.
Family inquiries in Leads
See basic website inquiries, assign someone to respond and record whether contact was made. Keep care assessments and medical information in approved systems.
Explore this serviceContent your staff approves
Review our draft posts in Needs Approval, leave feedback or approve publication. Your designated reviewer checks the service statements and photo permissions.
Explore this serviceIntroductory visits and booking
Families can choose an available introductory time through MightWork Booking. See appointments in Calendar while your staff handles the conversation and arrangements.
Explore this serviceSenior care marketing plans. We do it for you.
Plans include only the work listed below. Advertising spend is separate.
Available onManage your leads, request changes and approve work.
- Web
Google Play- iOS (Soon)
Posting only
Socials 10
About two posts a week, designed and captioned.
$3.13a day
$94 a month, billed monthly
Grab my planKey features
- 24-hour response guarantee Message us and you get a reply within 24 hours.
- Custom Designed Posts (10) 10 posts a month, designed for your business from your photos, products and news.
- Facebook + Instagram Every post goes to your Facebook Page and Instagram. TikTok, LinkedIn, Google Business Profile or Pinterest are $5 a month each.
- Captions & Hashtags We write the caption and choose the hashtags for every post.
- Scheduling & Publishing We schedule each post you approve and publish it for you.
- Approve in the App Each post waits for your OK before it goes out. Approve it in the MightWork GO app or on the web.
Recommended
Posting only
Socials 20
A post most weekdays, approved from your phone.
$6.13a day
$184 a month, billed monthly
Grab my planKey features
- 24-hour response guarantee Message us and you get a reply within 24 hours.
- Custom Designed Posts (20) 20 posts a month, designed for your business from your photos, products and news.
- Facebook + Instagram Every post goes to your Facebook Page and Instagram. TikTok, LinkedIn, Google Business Profile or Pinterest are $5 a month each.
- Captions & Hashtags We write the caption and choose the hashtags for every post.
- Scheduling & Publishing We schedule each post you approve and publish it for you.
- Approve in the App Each post waits for your OK before it goes out. Approve it in the MightWork GO app or on the web.
Posting only
Socials 30
A fresh post every day of the month.
$9.13a day
$274 a month, billed monthly
Grab my planKey features
- 24-hour response guarantee Message us and you get a reply within 24 hours.
- Custom Designed Posts (30) 30 posts a month, designed for your business from your photos, products and news.
- Facebook + Instagram Every post goes to your Facebook Page and Instagram. TikTok, LinkedIn, Google Business Profile or Pinterest are $5 a month each.
- Captions & Hashtags We write the caption and choose the hashtags for every post.
- Scheduling & Publishing We schedule each post you approve and publish it for you.
- Approve in the App Each post waits for your OK before it goes out. Approve it in the MightWork GO app or on the web.
Not sure?Book free consultation
Compare every feature
| Socials 10 | Socials 20 | Socials 30 | |
|---|---|---|---|
| 24-hour response guarantee | |||
| Custom designed posts a month | 10 | 20 | 30 |
| Facebook and Instagram | |||
| Captions and hashtags | |||
| Scheduling and publishing | |||
| Approve posts in the app | |||
| Team members (including you) | 2 | 2 | 2 |
| Website | |||
| Ad management | |||
| Extra channel (add-on) | $5/mo | $5/mo | $5/mo |
| 4 short videos a month (add-on) | $94/mo | $94/mo | $94/mo |
| 10 stories a month (add-on) | $44/mo | $44/mo | $44/mo |
24-hour response guarantee
SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.
Trusted by
200+ businesses
Message us about your posts and you get a reply within 24 hours. Month to month, with no setup fee. Socials is posting only; for a website, design requests or ads, see Micro. Terms.
Small business
Start
A site, a brand, and one thing moving.
$6.63a day
$285$199 a month, billed monthlySave 30%
Key features
- 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
- Strategy audit FREE A strategy audit is included with your plan at no extra cost.
- Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
- Website Management We design, build and host your branded website, and change it whenever you ask.
- Website Visits (15,000/mo) Your website is hosted for up to 15,000 visitors a month.
- Graphic Design (Unlimited) Logos, price lists, menus, social and ad graphics. Video is an add-on.
- Social Media Management (10) Up to 10 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
- Online Booking Customers pick a time on your website and it lands on your calendar. One kind of appointment, one calendar.
- Domain (1 Year) FREE One .com, .net, .org or .us, registered free for your first year, then $18 a year. Yours to keep.
- Active Requests (1) We work on up to 1 request at a time. The rest wait in your queue.
- Team Members (3) Up to 3 people from your business can sign in, including the owner.
Recommended
Small business
Go
Everything in Start, plus a campaign that runs.
$11.63a day
$499$349 a month, billed monthlySave 30%
Everything in Start, plus
- 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
- Strategy audit FREE A strategy audit is included with your plan at no extra cost.
- Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
- Ads tracking setup FREE We set up tracking for your ads at no extra cost.
- Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $500 a month of spend, paid to Meta on your card.
- Website Visits (30,000/mo) Your website is hosted for up to 30,000 visitors a month.
- Social Media Management (15) Up to 15 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
- Active Requests (2) We work on up to 2 requests at a time. The rest wait in your queue.
- Team Members (5) Up to 5 people from your business can sign in, including the owner.
Small business
Sprint
Three at a time, and the fastest queue.
$16.63a day
$715$499 a month, billed monthlySave 30%
Everything in Go, plus
- 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
- Strategy audit FREE A strategy audit is included with your plan at no extra cost.
- Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
- Ads tracking setup FREE We set up tracking for your ads at no extra cost.
- Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $1,000 a month of spend, paid to Meta on your card.
- Website Visits (50,000/mo) Your website is hosted for up to 50,000 visitors a month.
- Social Media Management (20) Up to 20 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
- Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
- Turnaround (1-5 Days) Typically 1 to 5 business days from when we start to the first version you review.
Not sure?Book free consultation
Compare every feature
| Start | Go | Sprint | |
|---|---|---|---|
| 24-hour response guarantee | |||
| SEO / AEO | Basic, included free | Basic, included free | Basic, included free |
| Website visits a month | Up to 15,000 | Up to 30,000 | Up to 50,000 |
| Active requests | 1 | 2 | 3 |
| Team members (including you) | 3 | 5 | 5 |
| Requests over time | Unlimited | Unlimited | Unlimited |
| Static design | Unlimited | Unlimited | Unlimited |
| Website | |||
| Free domain (year 1) | |||
| Online booking | |||
| Website changes | Unlimited | Unlimited | Unlimited |
| Meta ads, spend up to | $500/mo | $1,000/mo | |
| Posts a month | 10 | 15 | 20 |
| Turnaround (business days) | 3-5 | 3-5 | 1-5 |
14-day money-back guarantee
SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.Trusted by
200+ businesses
Cancel within 14 days of your first charge and we refund it in full. Month to month. Ad spend is paid to Meta on your own card. Your domain, delivered design files and customer data stay yours. Unlimited requests are subject to our fair use policy. See our terms.
Need an online store or custom software? Talk to us about custom work
Growing business
Launch
Found, and bookable.
$41.67a day
$1,250 a month, billed monthly
Grab my planKey features
- 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
- Strategy audit FREE A strategy audit is included with your plan at no extra cost.
- Ads tracking setup FREE We set up tracking for your ads at no extra cost.
- Website Management We build, host and update your branded website.
- Website Visits (Unlimited) No monthly visitor cap on your website, under our fair use policy.
- Global Website Delivery Your website is served from a global network to help pages load closer to your customers.
- Website firewall FREE SETUP Firewall and attack protection in front of your website, with rules we set for your site.
- Bot protection FREE Protection against unwanted bot traffic on your website, included at no extra cost.
- Advanced SEO / AEO FREE Advanced search engine and answer engine optimization for your website, plus Google Business Profile and directory listing optimization.
- Ad Management (1) Up to 1 ad platform: Google Ads, Meta Ads or Local Services Ads. We manage up to $3k a month of your spend.
- Graphic Design (Unlimited) Static images for the social and ad channels included in your plan. Video is an add-on.
- Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
- Social Pages (1) We manage up to 1 social page. One Facebook Page and its Instagram account count together as one social page.
- Leads & Reporting Every lead in one place, and a report each month on what the spend did.
- Custom Booking Customers book a time on your website and it lands on your calendar.
Recommended
Growing business
Growth
More inquiries, less chasing.
$83.33a day
$2,500 a month, billed monthly
Grab my planEverything in Launch, plus
- 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
- Strategy audit FREE A strategy audit is included with your plan at no extra cost.
- Ads tracking setup FREE We set up tracking for your ads at no extra cost.
- Advanced SEO / AEO FREE Advanced search engine and answer engine optimization for your website, plus Google Business Profile and directory listing optimization.
- Ad Management (2) Up to 2 ad platforms: Google Ads, Meta Ads or Local Services Ads. We manage up to $5k a month of your spend.Additional platforms: $299/mo each
- Email Follow-ups Automatically send follow-up emails to new leads.
- Video Add-on (2/mo) We direct, create and shoot two videos a month for your ads and social. Optional, billed on top of your plan.2 videos for $499/mo
- Review Calls (1/mo) Once a month we go over what worked and agree what to run next.
- Social Pages (3) We manage up to 3 social pages. One Facebook Page and its Instagram account count together as one social page.
- Active Requests (5) We work on up to 5 requests at a time. The rest wait in your queue.
- Team Members (5) Up to 5 people from your business can sign in, including the owner.
Growing business
Scale
One system across the operation.
$150a day
$4,500 a month, billed monthly
Grab my planEverything in Growth, plus
- 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
- Strategy audit FREE A strategy audit is included with your plan at no extra cost.
- Ads tracking setup FREE We set up tracking for your ads at no extra cost.
- Advanced SEO / AEO FREE Advanced search engine and answer engine optimization for your website, plus Google Business Profile and directory listing optimization.
- Ad Management (5) Up to 5 ad platforms: Google Ads, Meta Ads or Local Services Ads. We manage up to $10k a month of your spend.Additional platforms: $299/mo each
- Custom Automations Automations built around how your business runs, past the standard follow-ups.
- Review Calls (2/mo) Twice a month we go over what worked and agree what to run next.
- Social Pages (5) We manage up to 5 social pages. One Facebook Page and its Instagram account count together as one social page.
- Active Requests (10) We work on up to 10 requests at a time. The rest wait in your queue.
- Team Members (10) Up to 10 people from your business can sign in, including the owner.
Not sure?Book free consultation
Custom
Need something none of these describe?
Custom apps for customers and staff, internal tools and integrations. We agree on the scope with you and provide a written quote.
Discuss your project- Custom integrations
- Mobile app for your business
- Instant quotes from your price list
- Dispatch, inventory and approval tools
- More locations or brands
Compare every feature
| Launch | Growth | Scale | |
|---|---|---|---|
| Strategy audit | Included free | Included free | Included free |
| Ads tracking setup | Included free | Included free | Included free |
| 24-hour response guarantee | |||
| SEO / AEO | Advanced, included free | Advanced, included free | Advanced, included free |
| Website visits a month | Unlimited | Unlimited | Unlimited |
| Global website delivery | |||
| Website firewall | Free setup | Free setup | Free setup |
| Bot protection | Included free | Included free | Included free |
| Team members (including you) | 2 | 5 | 10 |
| Ad platforms included | 1 | 2 | 5 |
| Additional ad platform (beyond included) | $299/mo | $299/mo | |
| Ad spend managed | $3k/mo | $5k/mo | $10k/mo |
| Social pages (Facebook + Instagram count as one) | 1 | 3 | 5 |
| Active requests | 3 | 5 | 10 |
| Website included and hosted | |||
| Custom booking flow | |||
| Unlimited static creatives | |||
| Unlimited SEO optimization | |||
| Unlimited marketing and site requests | |||
| Leads dashboard and analytics | |||
| Monthly report | |||
| Free onboarding setup | |||
| Automatic follow-up messages (email) | |||
| Custom automations | |||
| Video creatives | $499/mo | $499/mo | |
| Review calls | 1 a month | 2 a month |
14-day satisfaction guarantee
SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.Trusted by
200+ businesses
Month to month. Unhappy with our work? Cancel within 14 days of your first payment for a service-fee refund. Ad spend and third-party costs excluded. Terms. fair use policy.
The platform, set up for your trade
Inside your MightWork workspace.
Keep a family’s callback request with your team’s notes. Request service-page changes and review every planned social post before it is scheduled.
Your business
Inquiry record
Family callback request
SourceWebsite contact form
InterestLearn about support at home
Contact preferencePhone conversation
Next conversationDiscuss service area and availability
Assigned toYour team
Your next step
Assign the callback and record the follow-up. Your care team handles assessment and any sensitive care details.
Keep the source, inquiry details, notes and follow-up date with the lead. Update its status as your team handles it.
My Requests
Clarify our care services page
Explain the services we provide, the areas we serve and how a family starts a conversation with our team.
Request typeWebsite content update
Page topicServices and the first conversation
Customer actionRequest a callback
What happens next
We prepare the update from your approved service information. Your team checks the care descriptions.
Send a request, attach the details and follow the work in its thread. Your plan sets the work included.
Needs Approval
Getting to know your care team
Post draft
Considering support at home for a family member? Speak with our team about the services we offer and the questions you want answered.
Source material
Approved team photo and service information
Your review
Confirm the service description, language and photo permissions before scheduling.
Review the draft and leave feedback in the same thread. Approved content moves to the agreed posting schedule.
The customer’s path
From service information to a family conversation.
The website explains your services. Basic inquiries reach your team; private assessments stay in your approved care systems.
- 01
Understand the service
A family member reads your services and locations.
MightWork’s part
We build pages from the service information you approve.
- 02
See the next step
They check how a conversation or visit is arranged.
MightWork’s part
Your website explains your actual contact process.
- 03
Make contact
They call or leave basic details for your team.
MightWork’s part
Leads records the contact inquiry for an assigned response.
- 04
Speak with staff
Your staff discusses the situation and appropriate next step.
MightWork’s part
We maintain public information; your team handles private care conversations.
Who does what
The practical details.
A workspace for public information and inquiries.
- Home care providers with clear service areas and a staffed inquiry process
- Senior living teams that want their locations and contact options explained
- Owners who can review service claims and approve public content
The marketing inquiry collects basic contact details. Care assessments, medical information and resident records belong in your approved care systems.
What we handle. What we need from you.
MightWork handles
- Build and maintain agreed service and location pages
- Draft public content from the facts and photos you approve
- Build the callback form or introductory appointment booking you choose
Your team handles
- Approve service claims, credentials, images and personal stories
- Keep location details and the inquiry contact current
- Handle private assessments, care decisions and family conversations
What do you need help with?
Work brief
Families need to know what you actually provide.
- What gets in the way
- Broad care descriptions leave visitors unsure whom you serve or what to ask about.
- What MightWork builds
- Plain-language service pages, with your approved boundaries and a clear route to an introductory conversation.
- What you provide
- Approved descriptions of services, eligibility, locations and the person handling inquiries.
Several locations share one contact page.
- What gets in the way
- A family cannot easily tell which location provides the service they are considering.
- What MightWork builds
- Agreed location pages with the right service details, contact information and visit instructions.
- What you provide
- Accurate location details, service differences and approved visiting information.
Posting needs more care than filling a calendar.
- What gets in the way
- Staff and family photos need permission, and service claims need someone qualified to check them.
- What MightWork builds
- Draft posts based on approved business facts, ready for your review before scheduling.
- What you provide
- A content reviewer, approved images and permission for any personal story you choose to share.
Service scope and add-ons
- Your senior care website
- Your team checks descriptions and credentials before they appear on the website.
- Family inquiries in Leads
- Forms collect contact details and location of interest. Medical history stays outside the marketing inquiry.
- Content your staff approves
- Brand Brain holds the business facts our team uses. Family stories and photos still need permission.
- Introductory visits and booking
- Basic booking uses one appointment type and calendar. A callback form lets your staff arrange times personally.
Get a website, inquiry inbox and content approval workspace.
Choose a MightWork plan for your service website and posts. Bring your inquiry process to a free consultation so we can configure basic contact and introductory booking around it.
Before you decide
A few practical questions.
Is this a care management system?
No. MightWork maintains your public website and agreed marketing. Assessments, care plans and resident records remain in your approved systems.
What should the first inquiry ask for?
Basic contact details, preferred contact method and location of interest. Your staff handles medical details and personal care discussions through your approved process.
Who approves care claims and family stories?
Your designated reviewer checks service statements and permissions. We prepare content from approved facts and submit posts for review before scheduling.
Can the website offer an introductory appointment?
Yes. Families can select an available introductory time with MightWork booking. Your team supplies the times and handles the conversation.
Keep exploring