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Marketing for auto repair shops

We run your auto repair marketing. You approve it from the bay.

From$6.63a day

$199 a month, billed monthly. Cancel anytime.

Brake noise, a check engine light, a dead AC: each request lands in one inbox with the car and mileage. We build the site, write the posts and run ads on higher plans.

See plans and pricesBook free consultation
  • Month to month
  • 14-day money-back guarantee
  • You approve every post
Your website
Your auto repair shop

Tell us what the car is doing.

  • Oil changes and maintenance
  • Brake repair and replacement
  • Check engine light service
Request an estimate
New leadNew

Check engine light, 2012 pickup

Repeat customer · Drop-off FridayWebsite form

Built for auto repair shops that

  • Service everyday cars, from oil changes to brakes and AC
  • Have seasonal rushes: tire changeovers, AC and batteries
  • Keep customer emails, or can start collecting them
  • Run estimates and invoices in shop software they already use

Where repairs are won or lost

From warning light to next oil change, a driver keeps choosing a shop.

A driver picks from a phone, with a warning light on. Each moment below shows what we do and what you approve.

7:50 am, the check engine light is on

They search from the driveway and call the first shop with true hours and a way to ask.

What we do
We build a page for each repair and an estimate form that asks the year, model and mileage, and keep your hours exact.
Your part
Your real hours, the repairs to feature and who answers the form.
The first question: 'How much?'

They ask the price before they say what is wrong, and a surprise diagnostic fee can end the call.

What we do
We write a page that explains your first visit and how you charge, before anyone has to ask.
Your part
Your diagnostic fee, how it applies to the repair, and how you get approval to start.
The estimate is on the screen

They cannot judge the work, so they judge whether they trust the shop.

What we do
We turn your photos of worn and new parts into repair pages and posts that show the job.
Your part
The photos, and the repair facts your technicians stand behind.
Six months after the oil change

Nobody told them the next one is due, so when it is, they may pick a different shop.

What we do
We build reminder emails for the interval on your invoice, quoted after we check your customer list and consent.
Your part
Your service intervals, and the customers who agreed to hear from you.

What we do

What we run for an auto repair shop.

A driver who taps your brake ad lands on a brake page with your hours and an estimate form, not on a generic home page.

Your shop website and estimate form

A page for each repair, with your hours and a way to book a drop-off or ask for an estimate.

For exampleA brake repair page that explains your first visit and how to book it.

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Local search and AI answers

A page for each repair, naming the towns you serve, in the words drivers type. Macro adds Business Profile and directory work.

For exampleOne page for brake repair, one for AC service, each naming your town.

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Ads for the repairs you want

Go and Sprint include Meta campaigns for drivers near your shop. Add Google Ads when you pick either, for "brake repair near me".

For exampleA brake service ad aimed at the ZIP codes around your shop.

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Posts from your own bay photos

Send photos, like a worn rotor beside a new one. We write and design the posts, and each waits for your OK.

For exampleA post introducing your advisors and your bay, so drivers see who will work on the car.

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One inbox for every estimate request

Leads, in your Marketing OS workspace, keeps the car, the job, the source and your notes. Move each request from New to Booked.

For exampleA brake request from a Facebook ad, assigned to your advisor, with a Friday follow-up.

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Reminder emails for repeat customers

An email goes to customers who agreed to hear from you when an oil change or seasonal check is due. You approve the wording.

For exampleA tire changeover reminder a month ahead, sent only to customers who opted in.

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Example work

What we would post for an auto repair shop.

We write the words and design each piece from your photos. You see every post and ad first.

YyourautorepairInstagram

What a brake job replaces.

yourautorepair Pads and rotors wear with every stop. Hearing a squeal or grind? Send the year and model and we will find a time.

YYour auto repair shopFacebook

October is Fall Car Care Month. Brakes, tires and heat are worth a look before the cold. Message us to find a time.

Fall car care: brakes, tires, heat.

YYour auto repair shopSponsored

Squealing, grinding or a longer stop? Send the year, model and mileage and we will confirm a time to look at your brakes.

Brake serviceRequest an estimate

Auto repair marketing plans. We do it for you.

Plans include only the work listed below. Advertising spend is separate, and anything else is quoted on its own.

Available onManage your leads, request changes and approve work.

Small business

Start

A site, a brand, and one thing moving.

$6.63a day

$199 a month, billed monthly

Key features

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Website Management We design, build and host your branded website, and change it whenever you ask.
  • Website Visits (15,000/mo) Your website is hosted for up to 15,000 visitors a month.
  • Graphic Design (Unlimited) Logos, price lists, menus, social and ad graphics. Video is an add-on.
  • Social Media Management (10) Up to 10 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Online Booking Customers pick a time on your website and it lands on your calendar. One kind of appointment, one calendar.
  • Domain (1 Year) FREE One .com, .net, .org or .us, registered free for your first year, then $18 a year. Yours to keep.
  • Active Requests (1) We work on up to 1 request at a time. The rest wait in your queue.
  • Team Members (3) Up to 3 people from your business can sign in, including the owner.

Recommended

Small business

Go

Everything in Start, plus a campaign that runs.

$11.63a day

$349 a month, billed monthly

Everything in Start, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $500 a month of spend, paid to Meta on your card.
  • Website Visits (30,000/mo) Your website is hosted for up to 30,000 visitors a month.
  • Social Media Management (15) Up to 15 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (2) We work on up to 2 requests at a time. The rest wait in your queue.
  • Team Members (5) Up to 5 people from your business can sign in, including the owner.

Small business

Sprint

Three at a time, and the fastest queue.

$16.63a day

$499 a month, billed monthly

Everything in Go, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $1,000 a month of spend, paid to Meta on your card.
  • Website Visits (50,000/mo) Your website is hosted for up to 50,000 visitors a month.
  • Social Media Management (20) Up to 20 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
  • Turnaround (1-5 Days) Typically 1 to 5 business days from when we start to the first version you review.

Not sure?Book free consultation

Compare every feature
StartGoSprint
24-hour response guarantee
SEO / AEOBasic, included freeBasic, included freeBasic, included free
Website visits a monthUp to 15,000Up to 30,000Up to 50,000
Active requests123
Team members (including you)355
Requests over timeUnlimitedUnlimitedUnlimited
Static designUnlimitedUnlimitedUnlimited
Website
Free domain (year 1)
Online booking
Website changesUnlimitedUnlimitedUnlimited
Meta ads, spend up to$500/mo$1,000/mo
Posts a month101520
Turnaround (business days)3-53-51-5
MightWork: Meta Verified Tech Provider

14-day money-back guarantee

SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.

Trusted by
200+ businesses

Cancel within 14 days of your first charge and we refund it in full. Month to month. Ad spend is paid to Meta on your own card. Your domain, delivered design files and customer data stay yours. Unlimited requests are subject to our fair use policy. See our terms.

Need an online store or custom software? Talk to us about custom work

Your MightWork workspace

Your estimate requests, posts and bookings in one place.

Every request keeps the car, the mileage and its next step. Open it on the web or in the MightWork GO app.

Your business

Leads

1 New
  • Carlos M. · Brake noise2016 SUV · 94,000 milesWebsite form · 7:52 am
    New
  • Hannah W. · Check engine light2012 pickup · Repeat customerFacebook ad · Today
    Contacted
  • Devon P. · AC not cooling2019 sedan · Estimate sentWebsite form · Mon
    Quoted
  • Mei L. · Brake service2017 hatchback · Drop-offBooking · Thu 8:00 am
    Booked

Needs Approval

1 waiting

Fall car care post

Post draft

October is Fall Car Care Month. Brakes, tires and heat are worth a look before the cold. Message us to find a time.

Made from your approved repair list and a photo of your bay

My Requests

Working

Add a brake repair page

  • YouCan we add a page for brake jobs? Photos of a worn pad and rotor are attached.
  • MightWork teamA draft is ready for your review, with an estimate form that asks about the car.

Calendar

Booking

Brake service drop-off

Thursday, 8:00 am

Vehicle
2017 hatchback, 61,000 miles
Reported
Squeal when stopping

How it starts

Start in three steps.

Nothing goes live until you have seen it.

  1. 1

    Pick a plan

    Choose Socials, Micro or Macro, then add what you need. The price is on the card before you pay.

  2. 2

    Tell us about the business

    We ask for the repairs you want more of, your hours and area, and photos of your bays.

  3. 3

    Approve the first work

    A brake repair page with an estimate form and your first posts arrive for review before anything goes live.

Your marketing year

The auto repair year, from changeovers to AC.

Plan the posts, ads and reminder emails a month ahead of each rush.

  1. Spring and fall

    What happensTire changeovers, AC before summer, batteries before winter.

    Do thisReminders a month ahead, to customers who agreed to hear from you.

  2. Summer

    What happensAC repair and road-trip checks peak with the heat.

    Do thisAC repair on the Business Profile services list and the ads, weeks before the first heat wave.

  3. All year

    What happensCheck engine lights and brakes do not have a season.

    Do thisAnswer the phone. Quote with a photo. Ask for the review at pickup.

Our own working calendar for US trades, not a study. Your climate moves the dates.

The practical details

Who does what.

MightWork handles

  • Build and maintain the repair pages and estimate form in your scope.
  • Write and design posts from your photos, and hold each for your OK.
  • Build the ads you approve and check which campaigns bring in requests.
  • Quote reminder emails after a customer-list and consent check.

You handle

  • Confirm your repairs, hours, area and any certification wording.
  • Send photos of real work, and permission to publish them.
  • Approve offers and budgets before campaigns run.

A good fit when

  • You want more of the jobs you choose, such as brakes, AC or tires.
  • Your front desk can return estimate requests and confirm drop-offs.

Where the fit stops

Your advisors answer the phone, diagnose the car and write the estimate. Estimates, invoices and payments stay in your shop software.

Scope and add-ons

Your shop website and estimate form
Basic booking covers one appointment type and one calendar. Bay scheduling needs separate scope.
Local search and AI answers
Basic SEO and AEO come with every Micro plan. Link building and other off-site work are an add-on.
Ads for the repairs you want
You approve each offer and budget before a campaign runs. Your ad spend stays on your card.
Posts from your own bay photos
Photos showing a customer or a license plate need permission. Replies to comments are quoted separately.
One inbox for every estimate request
Marketing OS covers leads, bookings and requests. Call handling is not included in Micro. Your team records what each request becomes.
Reminder emails for repeat customers
Reminders go by email, quoted after a customer-list and consent check. Text reminders are not offered yet.

Marketing ideas by cost

Auto repair marketing ideas, sorted by cost.

Free ideas first, and you can use them with or without us. These are ideas, not our scope: we send no texts for you.

Free

  1. The service reminder, at the mileage

    Oil, brakes, tires, at the interval you wrote on the invoice. A reminder is a job you did not buy.

  2. A photo of the diagnosis, sent before the quote

    The worn pad, the cracked belt. A customer who has seen the part understands the quote.

  3. Real faces and the real bay on the Business Profile

    A customer cannot check the work, so they check the people. Show who is touching the car.

Show 5 more

  1. Answer every call, and call back the ones you miss

    A caller who reaches a person can book. One who reaches voicemail tries the next number. Answering costs no media.

  2. Finish your Google Business Profile

    Every service listed, real photos of the place and the work, hours that are true, and a reply to every review within a day.

  3. Ask for the review before they leave

    The customer who just paid is the one who says yes. Ask in person, then send the link before they go.

  4. Track where every booking came from

    One question at booking, written down every time. After a few months the pattern shows which spend to cut and which to keep.

  5. Check your website on a phone

    Open it on your own phone. The number to call, your location, reviews and a booking button should be on screen before you scroll.

Under $500 a month

  1. Google Local Services Ads

    Pay per lead, shown above the search results. Google verifies your business first, which takes weeks. Check that your category and area qualify.

  2. A missed-call text-back that actually sends

    A monthly fee from most vendors. The catch is A2P carrier registration, which takes weeks and can be rejected. Send only to people who agreed.

Over $500 a month

  1. Search ads on the repairs, not the shop

    Brake repair, check engine light, AC repair, with your neighborhood. Nobody searches for your shop name until they know it.

  2. Search ads on the work you want more of

    Start with the searches for the work you most want. Budget on your own card, management fee separate, reported in bookings.

What marketing costs elsewhere

  • Google Ads management is commonly billed at $500 to $2,000 a month, or 10 to 20 percent of ad spend[1]
  • A boutique agency serving local service businesses charges $1,000 a month for one channel and $1,750 for ads plus SEO together[2]
  • Review-request and messaging tools (Podium, Birdeye) list at $249 to $599 a month before any agency fee[3]
  • Call tracking starts at $95 a month plus $3 per local number[4]

Other providers' published prices, not ours. Our plans and prices are above.

Auto repair marketing you approve from the bay, at a price you can see.

Pick a plan, send your hours and photos, then approve the first posts. Month to month, with a 14-day money-back guarantee on Micro.

See plans and pricesBook free consultation

From $6.63 a day. $199 a month, billed monthly. Cancel anytime.

Before you decide

Questions before you start.

Do you answer my phone or write my estimates?

No. Your advisors answer calls, diagnose and quote. We build the website, ads and posts that bring the request to you.

My shop software, like Tekmetric or Shopmonkey, sends reminders. Do I still need this?

Keep it for the customers you have. We run the website, search, ads and posts that reach drivers who do not know you yet.

Who approves what goes out?

You do. Each post waits for your OK, and you approve ad offers and budgets before campaigns run.

Can you promise a number of new customers?

No. Demand, the season, competition and your follow-up all affect results. We agree the work, then review requests and booked jobs.

How do auto repair shops get more customers?

Answer every call, finish your Business Profile and ask for a review at pickup. Then add ads for specific repairs.

Can I take my shop website with me if I leave?

Yes. Export your website files while you have access, then keep and edit them. Hosting runs with the plan, and third-party licenses still apply.

Keep exploring

MightWork for other industries

Sources

  1. 1.Practitioner threads on r/PPC, our own pricing review · read 2026-09-02
  2. 2.r/agency, agency owner's own post, 2025-12-27 · read 2026-09-02
  3. 3.Vendor pricing pages · read 2026-09-02
  4. 4.callrail.com, own pricing page · read 2026-09-02