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Marketing for electrical contractors

Electrician marketing for the jobs that get three quotes.

From$6.63a day

$199 a month, billed monthly. Cancel anytime.

Panel upgrade, EV charger and generator requests land in one inbox, with the job, the panel and the address. We build the site and write the posts. Facebook and Instagram ads come with the Go and Sprint plans.

See plans and pricesBook free consultation
  • Month to month
  • 14-day money-back guarantee
  • You approve every post
Your website
Your electrical company

Tell us the job and we will quote it.

  • EV charger installation
  • Panel upgrades and repairs
  • Generators and lighting
Request an estimate
New leadNew

Panel upgrade, 1970s home

Estimate visit Tuesday 2:00 pmWebsite form

Built for electrical businesses that

  • Quote panel, charger and generator jobs, not only service calls
  • Keep taking urgent calls on their own phones
  • Write their own quotes and handle permits and inspections
  • Work homeowner jobs, not only builder contracts

Where jobs are won or lost

A 9 pm outage means a phone call. A panel upgrade means shopping around.

Urgent calls are about the phone. Planned jobs are about the explanation: what the visit checks, what the quote covers and what happens next.

9:10 pm, half the house has no power

They call the first electrician on the page. If nobody answers, they call the next.

What we do
We put your phone number, true hours and service area on every page, and keep them current.
Your part
Whether you take urgent calls, your real hours and the number you answer.
Sunday night, three quotes for a panel upgrade

Two quotes say upgrade, one says they do not. They pick the electrician who explains why.

What we do
A panel page that explains what a visit checks and what a quote covers, with a form for the panel's amps and age.
Your part
Your license number as your state prints it, what your estimate covers and the work you do not take.
Saturday, the new EV is in the driveway

They search for an EV charger installer and want to see one you installed.

What we do
We build an EV charger page with your installs, what the visit covers and a form for the charger and the garage wall.
Your part
Your permit steps, the chargers you install and any price range you choose to state.
A storm on the forecast, no generator

They start looking for a standby generator installer the week the storm is in the news.

What we do
A generator page and a seasonal post, built ahead of storm season, with a form for the fuel and the home's panel.
Your part
Which generators you install, your lead times and the areas you serve.

What we do

What we run for an electrical contractor.

Panel, charger and generator jobs need different questions before a price. Each gets its own page and form, built by one team.

Your electrician website

A page for each job you quote: panel upgrade, EV charger, generator. Each has a form that asks what you need to price it.

For exampleA panel page that asks for the amps, the home's age and any tripped breakers.

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Search pages for panel, EV and generator jobs

Each page answers what homeowners type or ask an AI assistant, with your service area and hours the same everywhere.

For exampleAn EV charger installation page titled the way homeowners search for it, with the permit steps you supply.

Explore this service

Ads for the jobs you quote

On Go and Sprint we run Facebook and Instagram ads for the jobs and ZIP codes you pick. Google search ads are an add-on.

For exampleA panel upgrade estimate ad for your ZIP codes, with a request-an-estimate button.

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Posts from your install photos

Send photos of finished panels, chargers and lighting. We write and design the posts, and each waits for your OK.

For exampleA new EV charger on a garage wall, with a line on what the visit involves.

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Estimate requests and booking

Customers send an estimate request with the details you need, or pick a visit time from your calendar.

For exampleA panel upgrade estimate on Tuesday at 2:00, with the panel's amps and age attached.

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One inbox for planned jobs and urgent ones

Planned jobs and urgent requests share one inbox, each with its source, your notes and a follow-up date.

For exampleAn EV charger request with the panel details, your notes and a follow-up set for Friday.

Explore this service

Example work

What we would post for an electrical contractor.

We write the words and design each piece from your own install photos. You see each piece before anyone else does.

YyourelectricalcoInstagram

Thinking about an EV charger?

yourelectricalco Send us a photo of your panel and the garage wall where the charger will go. We will tell you what the visit covers.

YYour electrical companyFacebook

Pendants, under-cabinet lighting, new circuits. Send us the plans and we will quote the electrical work.

Planning a kitchen update?

YYour electrical companySponsored

Tell us your panel's age and amps, and we will confirm an estimate visit.

Panel upgrade estimatesRequest an estimate

Electrician marketing plans. We do it for you.

Plans include only the work listed below. Advertising spend is separate, and anything else is quoted on its own.

Available onManage your leads, request changes and approve work.

Small business

Start

A site, a brand, and one thing moving.

$6.63a day

$199 a month, billed monthly

Key features

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Website Management We design, build and host your branded website, and change it whenever you ask.
  • Website Visits (15,000/mo) Your website is hosted for up to 15,000 visitors a month.
  • Graphic Design (Unlimited) Logos, price lists, menus, social and ad graphics. Video is an add-on.
  • Social Media Management (10) Up to 10 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Online Booking Customers pick a time on your website and it lands on your calendar. One kind of appointment, one calendar.
  • Domain (1 Year) FREE One .com, .net, .org or .us, registered free for your first year, then $18 a year. Yours to keep.
  • Active Requests (1) We work on up to 1 request at a time. The rest wait in your queue.
  • Team Members (3) Up to 3 people from your business can sign in, including the owner.

Recommended

Small business

Go

Everything in Start, plus a campaign that runs.

$11.63a day

$349 a month, billed monthly

Everything in Start, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $500 a month of spend, paid to Meta on your card.
  • Website Visits (30,000/mo) Your website is hosted for up to 30,000 visitors a month.
  • Social Media Management (15) Up to 15 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (2) We work on up to 2 requests at a time. The rest wait in your queue.
  • Team Members (5) Up to 5 people from your business can sign in, including the owner.

Small business

Sprint

Three at a time, and the fastest queue.

$16.63a day

$499 a month, billed monthly

Everything in Go, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $1,000 a month of spend, paid to Meta on your card.
  • Website Visits (50,000/mo) Your website is hosted for up to 50,000 visitors a month.
  • Social Media Management (20) Up to 20 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
  • Turnaround (1-5 Days) Typically 1 to 5 business days from when we start to the first version you review.

Not sure?Book free consultation

Compare every feature
StartGoSprint
24-hour response guarantee
SEO / AEOBasic, included freeBasic, included freeBasic, included free
Website visits a monthUp to 15,000Up to 30,000Up to 50,000
Active requests123
Team members (including you)355
Requests over timeUnlimitedUnlimitedUnlimited
Static designUnlimitedUnlimitedUnlimited
Website
Free domain (year 1)
Online booking
Website changesUnlimitedUnlimitedUnlimited
Meta ads, spend up to$500/mo$1,000/mo
Posts a month101520
Turnaround (business days)3-53-51-5
MightWork: Meta Verified Tech Provider

14-day money-back guarantee

SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.

Trusted by
200+ businesses

Cancel within 14 days of your first charge and we refund it in full. Month to month. Ad spend is paid to Meta on your own card. Your domain, delivered design files and customer data stay yours. Unlimited requests are subject to our fair use policy. See our terms.

Need an online store or custom software? Talk to us about custom work

Your MightWork workspace

Your requests, posts and estimates in one place.

Open it on the web or in the MightWork GO app. A charger request and a tripped-breaker call sit side by side.

Your business

Leads

1 New
  • Dana K. · EV charger installLevel 2, garage wall · HomeownerFacebook ad · 8:15 pm
    New
  • Marcus L. · Tripped breakerKitchen outlets, repeat customerWebsite form · Today
    Contacted
  • Priya S. · Panel upgrade100 to 200 amp, quote sentWebsite form · Mon
    Quoted
  • Luis G. · Standby generatorSite visit bookedBooking · Thu 2:00 pm
    Booked

Needs Approval

1 waiting

Standby generator post

Post draft

Storm season is coming. Send us your panel's age and the fuel you have, and we will tell you what a generator visit covers.

Made from your approved service details and a photo of a finished install

My Requests

Working

Add a standby generator page

  • YouCan we add a page for standby generators? Our brands, lead times and three install photos are attached.
  • MightWork teamA draft is ready for your review, with what the visit covers and a form for the fuel and the panel.

Calendar

Estimate request

Estimate visit

Tuesday, 2:00 pm

Job
Panel upgrade
Panel
100 amp, 1970s home
Area
Inside your service area

How it starts

Start in three steps.

Nothing goes live until you have seen it.

  1. 1

    Pick a plan

    Choose Socials, Micro or Macro, then add what you need. The price is on the card before you pay.

  2. 2

    Tell us about the business

    We ask for your service area, hours and the jobs you quote, plus photos of finished panels, chargers and lighting.

  3. 3

    Approve the first work

    Your first job page and your first posts arrive for your OK. Cancel within 14 days on Micro and your first payment comes back.

Your marketing year

Spring and fall are for planned jobs. Summer and winter are for urgent calls.

Quote promptly in the shoulder months, and answer the phone in the peaks.

  1. Spring and fall

    What happensPlanned work: panel upgrades, EV chargers, outdoor lighting, generator installs before storm season.

    Do thisQuote promptly and follow up in writing, so a buyer comparing quotes hears from you early.

  2. Summer and winter peaks

    What happensUrgent calls rise with the HVAC and heating load: tripped panels, failed circuits, storm damage.

    Do thisAnswer the phone. A caller with a tripped panel tries the next number when nobody picks up.

Our own working calendar for US trades, not a study. Electrical is steadier than HVAC: planned work in the shoulder months, urgent work in the peaks.

The practical details

Who does what.

MightWork handles

  • Build and update the job pages and request forms your plan includes.
  • Turn approved install photos into pages and posts.
  • Build the ads you approve and set up the booking your plan includes.
  • See which ads bring requests, and which become booked jobs when you tell us.

You handle

  • Confirm license numbers, permit details and the work you take.
  • Give photos with permission, and any price range you want stated.
  • Approve offers and budgets before campaigns run.
  • Answer requests, quote, schedule crews and share booked jobs.

A good fit when

  • You want more homeowner jobs you quote: panel upgrades, EV chargers, generators.
  • You or your office can return requests and send quotes quickly.

Where the fit stops

Your team answers urgent calls, diagnoses the problem, writes the quote and handles permits and inspections. We publish only the license and credential wording you give us, and make no safety claims.

Scope and add-ons

Your electrician website
We host and update the pages on your domain. You supply license wording, permit details and terms.
Search pages for panel, EV and generator jobs
Basic SEO and AEO come with every Micro plan. Macro adds Business Profile and directory work; link building is an add-on.
Ads for the jobs you quote
Ad spend stays on your card. Local Services Ads are quoted separately. Call handling is not in Micro.
Posts from your install photos
Photos of customers or their homes need permission. Comment and message replies are quoted separately.
Estimate requests and booking
Basic booking covers one appointment type on one calendar. A calendar for each crew, or routing, is quoted separately.
One inbox for planned jobs and urgent ones
The inbox holds requests, bookings and follow-ups. Connections to your field software are checked and quoted before we promise one.

Marketing ideas by cost

Electrician marketing ideas, sorted by cost.

The free ones come first, then paid ones by monthly cost. At the foot, what ads, agencies and tools cost elsewhere, so you can check any quote you get.

Free

  1. Quote fast, with a photo of the panel

    Panel and EV charger buyers compare quotes. A quick reply with a photo of their panel shows you looked.

  2. Photos of every panel and charger you install

    On the Business Profile, dated. A homeowner searching for an EV charger install wants to see one you did.

  3. Answer every call, and call back the ones you miss

    A caller who reaches a person can book. One who reaches voicemail tries the next number. Answering costs no media.

Show 4 more

  1. Finish your Google Business Profile

    Every service listed, real photos of the place and the work, hours that are true, and a reply to every review within a day.

  2. Ask for the review before they leave

    The customer who just paid is the one who says yes. Ask in person, then send the link before they go.

  3. Track where every booking came from

    One question at booking, written down every time. After a few months the pattern shows which spend to cut and which to keep.

  4. Check your website on a phone

    Open it on your own phone. The number to call, your location, reviews and a booking button should be on screen before you scroll.

Under $500 a month

  1. Google Local Services Ads

    Pay per lead, shown above the search results. Google verifies your business first, which takes weeks. Check that your category and area qualify.

  2. A missed-call text-back that actually sends

    A monthly fee from most vendors. The catch is A2P carrier registration, which takes weeks and can be rejected. Send only to people who agreed.

Over $500 a month

  1. Search ads on the planned work only

    EV charger, panel upgrade, generator. High ticket, planned, and worth a click. Leave emergency searches to Local Services Ads.

  2. Search ads on the work you want more of

    Start with the searches for the work you most want. Budget on your own card, management fee separate, reported in bookings.

What marketing costs elsewhere

  • US contractor agencies commonly quote $2,500 to $10,000 a month for a full-scope retainer[1]
  • Hook Agency, a home-services agency, lists Local SEO from $2,800 a month, paid search from $2,000 and a standard website at $12,000 split over 12 months[2]
  • Google Ads management is commonly billed at $500 to $2,000 a month, or 10 to 20 percent of ad spend[3]
  • A boutique agency serving local service businesses charges $1,000 a month for one channel and $1,750 for ads plus SEO together[4]
  • Review-request and messaging tools (Podium, Birdeye) list at $249 to $599 a month before any agency fee[5]
  • Call tracking starts at $95 a month plus $3 per local number[6]

Other providers' published prices, not ours. Our plans and prices are above.

Pages, posts and ads for the jobs you quote, approved by you.

Pick a plan, send your service area and the jobs you want more of, then approve the first pages. Month to month, with a 14-day money-back guarantee on Micro.

See plans and pricesBook free consultation

From $6.63 a day. $199 a month, billed monthly. Cancel anytime.

Before you decide

Questions before you start.

Do you answer urgent calls, or replace Jobber or Housecall Pro?

No. Your team answers calls, quotes and dispatches, and you keep your field software. We check any connection first and quote it before promising it.

Do panel and EV jobs come from Facebook ads or from search?

Both can. Start includes job pages with basic SEO and AEO. Go and Sprint add Facebook and Instagram ads; Google search ads are an add-on.

Do you write our license, permit or safety wording?

Only wording you supply and approve. License numbers, permit details and any safety statement are yours to confirm.

Can you focus on panel upgrades and EV chargers?

Yes. We build the pages, ads and forms around the jobs you choose. Your team confirms scope and writes the quote.

Most of our work comes from builders. Is this for us?

It fits the homeowner side: service calls and planned jobs people search for. Builder work comes from your relationships; our work reaches homeowners.

Who approves what goes out?

You do. Posts and ad offers wait in Needs Approval, and license or permit wording appears only as you confirm it.

Can you promise a number of panel or charger jobs?

No. Homeowners compare quotes, and a fast, clear quote is yours to send. You see every request and which ones booked.

Keep exploring

MightWork for other industries

Sources

  1. 1.Four vendor pricing pages plus eight practitioner threads, our own pricing review · read 2026-09-02
  2. 2.hookagency.com, own pricing page · read 2026-09-02
  3. 3.Practitioner threads on r/PPC, our own pricing review · read 2026-09-02
  4. 4.r/agency, agency owner's own post, 2025-12-27 · read 2026-09-02
  5. 5.Vendor pricing pages · read 2026-09-02
  6. 6.callrail.com, own pricing page · read 2026-09-02