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Marketing for cleaning companies

We run your cleaning marketing. Built for recurring clients.

From$6.63a day

$199 a month, billed monthly. Cancel anytime.

Quote requests land in one inbox with the home size and the visit schedule. We build the quote page and write the posts. Ads come with the Go and Sprint plans.

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  • Month to month
  • 14-day money-back guarantee
  • You approve every post
Your website
Your cleaning business

Tell us about your home.

  • First or deep clean
  • Every-other-week cleaning
  • Move-in and move-out cleans
Request a cleaning quote
New leadNew

Recurring home cleaning

3 bed, 2 bath · Every other weekWebsite form

Built for cleaning businesses that

  • Want recurring clients, not only one-time cleans
  • Send crews into customers' homes, so trust comes first
  • Take home and office requests, each quoted its own way
  • Keep crew scheduling in their own tools

Where jobs are won or lost

People decide whether to let you in, then whether to keep you.

A customer is choosing someone to walk through their home.

The day after the first clean

They liked the clean and look up how to book the next one.

What we do
We build the first-clean page and quote form around the recurring visit. Email follow-up is quoted separately.
Your part
Your visit frequencies, your price for each and what the first clean covers.
Who is coming into my home?

A stranger will walk through every room. A page with your crew and your checklist answers first.

What we do
We put your crew and your checklist on a page, with the insurance or background-check wording you hold.
Your part
The crew names and photos you want shown, and credentials exactly as you hold them.
The lease ends Friday

A tenant or property manager needs a price, a date and a yes before the keys go back.

What we do
We add a move-out page and a form that asks the size, the move date and whether the home is empty.
Your part
Your rules for move-outs, your lead time and who confirms the date.
An office manager asks for a proposal

A commercial job starts with a walkthrough and a written proposal, not a price from a form.

What we do
If offices are in scope, a commercial page and a walkthrough request ask about size, hours and access.
Your part
The buildings you take, your insurance wording and who walks the site.

What we do

What we run for a cleaning company.

A recurring-clean ad opens the recurring-clean page, so the offer a customer taps is the one you quote. The same team builds both.

Your cleaning quote page

Pages for first cleans, recurring visits, move-outs and offices, each with a form that asks what you need to quote.

For exampleA recurring-clean page that asks for the home size, the rooms and how often.

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Search pages for each kind of clean

Each page answers what customers type or ask an AI assistant, with your towns and hours the same everywhere.

For exampleA move-out cleaning page and a deep cleaning page, each naming your towns.

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Ads for the cleans you want

On Go and Sprint we run Facebook and Instagram campaigns. Google Ads is an add-on. Your ad spend stays on your own card.

For exampleA recurring-clean ad aimed at the ZIP codes you serve, opening your quote page.

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Posts from your cleaning photos

Send photos of finished rooms and your crew. We write and design the posts, and each one waits for your OK.

For exampleA finished kitchen with the visit's checklist in the caption.

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Quote requests and booking

Customers send the home details for a quote, or pick a first-clean visit from your hours and calendar.

For exampleA first clean on Tuesday at 9:00, with the home details attached.

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One inbox, and a follow-up for repeat clients

Each request keeps the home details, the source, your notes and a follow-up date. Move it from New to Booked.

For exampleA recurring-clean request with the home details, your notes and a follow-up date.

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Example work

What we would post for a cleaning company.

We write the words and design each piece from your own job photos. Each piece comes to you first.

YyourcleaningbusinessInstagram

First clean or every other week?

yourcleaningbusiness The first visit takes longer because we reset the whole home. After that we follow your checklist. Send your home size for a quote.

YYour cleaning businessFacebook

Tell us the size of the home and the day it will be empty. We will confirm whether we can fit it in.

Moving out on Friday? Send the date.

YYour cleaning businessSponsored

Weekly or every other week, with a checklist you approve. Tell us your home size and we will send a quote.

Recurring home cleaningRequest a cleaning quote

Cleaning marketing plans. We do it for you.

Plans include only the work listed below. Advertising spend is separate, and anything else is quoted on its own.

Available onManage your leads, request changes and approve work.

Small business

Start

A site, a brand, and one thing moving.

$6.63a day

$199 a month, billed monthly

Key features

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Website Management We design, build and host your branded website, and change it whenever you ask.
  • Website Visits (15,000/mo) Your website is hosted for up to 15,000 visitors a month.
  • Graphic Design (Unlimited) Logos, price lists, menus, social and ad graphics. Video is an add-on.
  • Social Media Management (10) Up to 10 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Online Booking Customers pick a time on your website and it lands on your calendar. One kind of appointment, one calendar.
  • Domain (1 Year) FREE One .com, .net, .org or .us, registered free for your first year, then $18 a year. Yours to keep.
  • Active Requests (1) We work on up to 1 request at a time. The rest wait in your queue.
  • Team Members (3) Up to 3 people from your business can sign in, including the owner.

Recommended

Small business

Go

Everything in Start, plus a campaign that runs.

$11.63a day

$349 a month, billed monthly

Everything in Start, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $500 a month of spend, paid to Meta on your card.
  • Website Visits (30,000/mo) Your website is hosted for up to 30,000 visitors a month.
  • Social Media Management (15) Up to 15 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (2) We work on up to 2 requests at a time. The rest wait in your queue.
  • Team Members (5) Up to 5 people from your business can sign in, including the owner.

Small business

Sprint

Three at a time, and the fastest queue.

$16.63a day

$499 a month, billed monthly

Everything in Go, plus

  • 24-hour response guarantee Get a response to your message within 24 hours. Delivery follows your plan’s turnaround time.
  • Strategy audit FREE A strategy audit is included with your plan at no extra cost.
  • Basic SEO / AEO FREE Basic search engine and answer engine optimization for your website, included at no extra cost.
  • Ads tracking setup FREE We set up tracking for your ads at no extra cost.
  • Meta Ads Management One Facebook and Instagram campaign we run on your own ad budget. Up to $1,000 a month of spend, paid to Meta on your card.
  • Website Visits (50,000/mo) Your website is hosted for up to 50,000 visitors a month.
  • Social Media Management (20) Up to 20 scheduled posts a month on Facebook and Instagram. We write, design and schedule them without using a request slot.
  • Active Requests (3) We work on up to 3 requests at a time. The rest wait in your queue.
  • Turnaround (1-5 Days) Typically 1 to 5 business days from when we start to the first version you review.

Not sure?Book free consultation

Compare every feature
StartGoSprint
24-hour response guarantee
SEO / AEOBasic, included freeBasic, included freeBasic, included free
Website visits a monthUp to 15,000Up to 30,000Up to 50,000
Active requests123
Team members (including you)355
Requests over timeUnlimitedUnlimitedUnlimited
Static designUnlimitedUnlimitedUnlimited
Website
Free domain (year 1)
Online booking
Website changesUnlimitedUnlimitedUnlimited
Meta ads, spend up to$500/mo$1,000/mo
Posts a month101520
Turnaround (business days)3-53-51-5
MightWork: Meta Verified Tech Provider

14-day money-back guarantee

SOC 2 Type II infrastructureOur hosting, database and card payments run on providers audited to SOC 2 Type II every year. Your card goes straight to the payment provider, so we never see it.

Trusted by
200+ businesses

Cancel within 14 days of your first charge and we refund it in full. Month to month. Ad spend is paid to Meta on your own card. Your domain, delivered design files and customer data stay yours. Unlimited requests are subject to our fair use policy. See our terms.

Need an online store or custom software? Talk to us about custom work

Your MightWork workspace

Your quote requests, posts and visits in one place.

Open it on the web or in the MightWork GO app. Every quote request keeps the home details and its next step.

Your business

Leads

1 New
  • Nora K. · Recurring home cleaning4 bed, 3 bath · WeeklyWebsite form · 6:35 pm
    New
  • Eli H. · Move-out clean2 bed apartment · Empty by FridayFacebook ad · Today
    Contacted
  • Grace T. · Office walkthroughCommercial · Weekly serviceWebsite form · Mon
    Quoted
  • Marcus L. · First clean3 bed, 2 bath · Every other weekBooking · Tue 9:00 am
    Booked

Needs Approval

1 waiting

Every-other-week cleaning post

Post draft

Cleaning every other week? Here is what the first visit covers and what we do after it. Send your home size and we will reply.

Made from your approved checklist and a photo of a finished room

My Requests

Working

Add a move-out cleaning page

  • YouCan we add a page for move-outs? Our checklist and the questions we ask are attached.
  • MightWork teamA draft is ready for your review. The form asks for the move date, the size and who holds the keys.

Calendar

Booking

First clean

Tuesday, 9:00 am

Home
3 bed, 2 bath
Visit
Every other week after the first clean
Access
Door code on file

How it starts

Start in three steps.

Nothing goes live until you have seen it.

  1. 1

    Pick a plan

    Choose Socials, Micro or Macro, then add what you need. The price is on the card before you pay.

  2. 2

    Tell us about the business

    We ask for your checklists, exclusions and service area, plus photos of finished rooms.

  3. 3

    Approve the first work

    A quote page and your first posts arrive for your OK. Cancel within 14 days on Micro and your first payment comes back.

Your marketing year

Spring cleans, summer moves, holiday cleans: each brings a different customer.

The recurring offer belongs in every one of them.

  1. March to May

    What happensSpring cleaning. First-time deep-clean searches rise.

    Do thisEvery first clean gets the recurring offer on the spot, with a price.

  2. Summer

    What happensMove-in and move-out cleans rise with moving season.

    Do thisA move-out page that says what the clean covers and asks the move date. Property managers are a list worth building.

  3. November to February

    What happensPre-holiday cleans in November, then a lull through winter.

    Do thisBook the holiday clean in October to your own list; sell gift cards for a January clean.

Our own working calendar for US trades, not a study. Your metro moves the dates.

The practical details

Who does what.

MightWork handles

  • Write and maintain your first-clean, recurring, move-out and office pages.
  • Set up the quote form and the basic booking rules in your plan.
  • Write and design posts from your photos, and hold each for your OK.
  • Build the ads you approve and check which campaigns bring in quote requests.

You handle

  • Supply your checklists, exclusions and the policies for each type of visit.
  • Share photos you may publish, and get permission for any taken inside a home.
  • Approve offers and budgets before campaigns run.
  • Quote each clean, answer requests and schedule your crews.

A good fit when

  • You want recurring clients in an area your crews can reach easily.
  • You can explain what a first clean covers and how the visits after it differ.
  • You or your office can answer quote requests and confirm dates.

Where the fit stops

You set the price, confirm each date and send the crew. Crew scheduling, routes, recurring payments and payroll stay in your own tools.

Scope and add-ons

Your cleaning quote page
Your checklists and exclusions shape each page. Our team hosts the site and handles the changes you request.
Search pages for each kind of clean
Basic SEO and AEO come with every Micro plan. Macro adds Business Profile and directory work; link building is an add-on.
Ads for the cleans you want
Local Services Ads are quoted separately and need Google's checks. Call handling is not included in Micro.
Posts from your cleaning photos
Photos inside a customer's home need their permission. Replies to comments and messages are quoted separately.
Quote requests and booking
Basic booking covers one appointment type on one calendar. A calendar for each crew, routing and automatic pricing are quoted separately.
One inbox, and a follow-up for repeat clients
Email follow-up is quoted separately, after we check your customers agreed to hear from you. Scheduling-tool connections are checked first.

Marketing ideas by cost

Cleaning business marketing ideas, sorted by cost.

The free ones come first, and two of them are the recurring offer and a price on the page. At the foot, what ads, agencies and tools cost elsewhere.

Free

  1. Offer the recurring plan at the end of the first clean

    The customer standing in a clean house is the one who says yes. Ask then, with a price, not a week later.

  2. A quote on the website without a phone call

    Bedrooms, bathrooms, frequency, a number. A customer who wanted to call still can; one who would not call now has a way in.

  3. A photo of the crew, real names, on the page

    You are asking to be let into someone's home. Show who is coming.

Show 5 more

  1. Answer every call, and call back the ones you miss

    A caller who reaches a person can book. One who reaches voicemail tries the next number. Answering costs no media.

  2. Finish your Google Business Profile

    Every service listed, real photos of the place and the work, hours that are true, and a reply to every review within a day.

  3. Ask for the review before they leave

    The customer who just paid is the one who says yes. Ask in person, then send the link before they go.

  4. Track where every booking came from

    One question at booking, written down every time. After a few months the pattern shows which spend to cut and which to keep.

  5. Check your website on a phone

    Open it on your own phone. The number to call, your location, reviews and a booking button should be on screen before you scroll.

Under $500 a month

  1. A referral credit for the customer who brings a neighbor

    One free visit for two new recurring customers. You give the credit only when a neighbor signs.

  2. Google Local Services Ads

    Pay per lead, shown above the search results. Google verifies your business first, which takes weeks. Check that your category and area qualify.

  3. A missed-call text-back that actually sends

    A monthly fee from most vendors. The catch is A2P carrier registration, which takes weeks and can be rejected. Send only to people who agreed.

Over $500 a month

  1. Search ads on the work you want more of

    Start with the searches for the work you most want. Budget on your own card, management fee separate, reported in bookings.

What marketing costs elsewhere

  • Hook Agency, a home-services agency, lists Local SEO from $2,800 a month, paid search from $2,000 and a standard website at $12,000 split over 12 months[1]
  • Google Ads management is commonly billed at $500 to $2,000 a month, or 10 to 20 percent of ad spend[2]
  • A boutique agency serving local service businesses charges $1,000 a month for one channel and $1,750 for ads plus SEO together[3]
  • Review-request and messaging tools (Podium, Birdeye) list at $249 to $599 a month before any agency fee[4]
  • Call tracking starts at $95 a month plus $3 per local number[5]

Other providers' published prices, not ours. Our plans and prices are above.

A quote page and ads built around your recurring clients, run by us.

Pick a plan, send your checklists and photos of finished rooms, then approve the first work. Month to month, with a 14-day money-back guarantee on Micro.

See plans and pricesBook free consultation

From $6.63 a day. $199 a month, billed monthly. Cancel anytime.

Before you decide

Questions before you start.

Can the page show a price, or quote one automatically?

Yes, we can print the starting prices you give us. Automatic quotes by size, condition and extras are quoted separately.

Can the marketing focus on recurring clients?

Yes. The page, the form questions and the ad offer are built around recurring visits. You set the schedule.

Can I keep ZenMaid, Jobber or Launch27?

Yes. Keep it for schedules and crews. We check any connection to MightWork first and quote it before promising it.

Who approves what goes out?

You do. Posts and ad offers wait in Needs Approval, and photos taken inside a home need the customer's OK first.

Can you promise a number of quote requests?

No. People search for cleaners more in spring and before moves, and no plan changes that. You see every request and which ones booked.

Can you add our insurance and background-check wording?

We publish credentials exactly as you supply them. They are yours to check, and we add no claim of our own.

Keep exploring

MightWork for other industries

Sources

  1. 1.hookagency.com, own pricing page · read 2026-09-02
  2. 2.Practitioner threads on r/PPC, our own pricing review · read 2026-09-02
  3. 3.r/agency, agency owner's own post, 2025-12-27 · read 2026-09-02
  4. 4.Vendor pricing pages · read 2026-09-02
  5. 5.callrail.com, own pricing page · read 2026-09-02